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Lifecycle marketing lessons: 10 marketers discuss overcoming lifecycle marketing challenges

Avoid these common lifecycle marketing mistakes: Insights from 10 marketers


  • Introduction
  • Selling, not nurturing
  • Having unrealistic expectations
  • Siloed data
  • Lack of segmentation and personalization
  • Neglecting your customers post-purchase
  • Final word


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Andrea Warmington
Andrea Warmington - 

Andrea Warmington is a content strategist and writer, who has been working in content for 10+ years. She started her career as a journalist before moving into the world of content strategy, for both B2B and B2C businesses. She has a lifelong love of storytelling and believes in taking a journalistic approach to all of the content she creates. In recent years, she's developed a real passion for leading transformative content projects that establish tech businesses as thought leaders and reputable publications in their own right.

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