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Beyond star ratings: How to collect more constructive customer feedback

how to collect customer feedback

Outline

  • Introduction
  • Why collect qualitative customer feedback?
  • Industry experts share strategies for collecting constructive customer feedback 
  • Final word 

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Author
Chloe Schneider
Chloe Schneider - 

Chloe Schneider is a content writer, strategist, and editor with over 14 years experience telling brand stories that get repeated at dinner parties. Her career started in editorial, but she quickly made the shift to branded content and integrated marketing, leading her to roles including Director of Branded Content at Mashable and VP, Brand and Integrated Marketing at mindbodygreen. Chloe prides herself on being a pragmatic creative who builds content strategies that are equal parts data-driven and intuitive.

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