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5 ways to utilize customer engagement scores for growth

Customer engagement score


  • Introduction
  • How is a customer engagement score calculated?
  • 1. Identify activities that indicate engagement
  • 2. Assign activity weights
  • 3. Identify your engagement period
  • Five ways to utilize customer engagement scores
  • 1. Automate churn reduction journeys and playbooks
  • 2. Score leads 
  • 3. Identify up-sell opportunities 
  • 4. Use engagement scores for advocacy
  • 5. Build an audience for targeting lookalikes
  • Final word 


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