Lead scoring software

Lead scoring software

Evaluate the efficiency of lead nurturing campaigns using Ortto’s lead scoring software. Put your marketing and sales team on the same page.

Lead scoring software
Lead scoring software

Score leads with ease

Use Ortto’s lead score integration to identify and prioritize qualified leads and improve conversions. Follow-up with leads, reactivate customers and track every interaction your customer has with your website or product.

Lead scoring software

Increase sales efficiency through automation

Set up an effective lead scoring journey where your sales team is automatically directed to hot leads. No need to spend time and energy on unqualified or unready prospects.

Lead scoring software

Maximize marketing effectiveness

Ortto’s automated lead scoring allows marketers to more accurately measure the ROI by analyzing which channels and programs are producing the highest quality leads.

Identify qualified leads, prioritize and improve conversions with Ortto’s lead scoring software

Score leads and automate your qualifying framework

Create funnels that show every stage of the buyer journey to see drop-off points and take action at every stage of the funnel. Ortto’s CDP combines all of your channels in a single dashboard to give you a holistic view of the pipeline.

Define qualified leads

Identify the demographic and behavioral signals that predict lead quality. Use Ortto’s smart segment to narrow down your qualification criteria to ensure you assign the right leads to sales.

Increase behavior score

Identify and engage your most active leads using Ortto’s behavior scoring method. With Ortto’s page visited trigger, you can change the score of leads who either visit any page on your website or visit more than one specific page.

Detailed goal performance

See which users converted, how many touches it takes to convert them and the average time to convert. Based on these actions and behavioral data, use Ortto’s lead scoring integration to rank each lead.

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Define your lead scoring system

Ortto utilizes customer data and marketing automation software, to create a lead-scoring model that yields interested customers who are highly likely to convert.

Align sales and marketing

Understand which leads convert at a higher rate, then use Ortto to create highly-targeted and personalized customer journeys. Well-crafted journeys allow leads to move seamlessly from the marketing funnel, straight into the sales funnel.


How much does Ortto’s lead scoring software cost?

Ortto offers plans for every business type and price. If you’re just getting started with marketing automation, try out our Free plan. For small businesses, our Campaign tier starts at $29 a month, with 2,000 contacts and 8,000 emails a month. Our Business plan offers 20,000 contacts and 80,000 monthly email sends. All our plans are month to month, and you can upgrade, downgrade or cancel at any time. Visit our pricing page to compare plans and find the right solution for your business.

How does Ortto compare against other lead scoring tools?

Ortto brings your customer, transactional, and behavioral data together in one platform to empower your team to make better marketing decisions about driving conversion from your lead capturing customer journey. Our platform brings the customer data platform, marketing automation, and analytics and reporting together in one beautiful platform.

Will I need technical experience to set up and use Ortto?

In short, no. Ortto’s lead capture software is easy to use with no coding skills required. Many of our integrations including can be activated in just a few clicks, our drag-and-drop canvas is intuitive for your ease, and our analytics and reporting tools can be used by anyone in the business. If you do require help, our help pages and support team are here for you.

Is Ortto right for my business?

Whether you’re a one-person business with 100 contacts or a large-scale enterprise with 1 million contacts, Ortto’s marketing automation platform will fit your lead management needs. We have a wide range of plans available and can scale with you. We offer a 14 day free trial of all paid features so you can experience the benefits firsthand.

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g2 stars

"It's agile and includes great tools to manage my leads and turn them into official customers of our business. I like that it combines multiple marketing tools such as channels, customer data and social media into one single platform."
- Francisco G

G2 Review - Francisco
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"The integration with Google Ads is amazing. Ortto is a lead scoring and interaction tracking platform which provides all the means for easy business production enhancement."
- Santiago G

Santiago G - G2 Review
g2 stars

"Very nice tool for outreach. Several paths to create. Intuitive and support is helpful and replies quickly. Set A/B Testing is very easy, and they have a clear view for analytics."
- Aurélien M

G2 Review - Aurelien M
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