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How to use UTM parameters to optimize marketing campaigns and improve ROI

what are utm parameters

Outline

  • Introduction
  • What are UTM parameters?
  • Why are UTM parameters important?
  • How do UTM parameters work? 
  • The five types of UTM parameters
  • Where to use UTM parameters
  • 7 tips for adding UTM tags to your URLs
  • How to test your UTM parameters work
  • UTM parameters and GA4
  • Tools for UTM parameter generation
  • Do more with UTM tags using Ortto
  • Final word

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