Go back

How to use UTM parameters to optimize marketing campaigns and improve ROI

what are utm parameters


  • Introduction
  • What are UTM parameters?
  • Why are UTM parameters important?
  • How do UTM parameters work? 
  • The five types of UTM parameters
  • Where to use UTM parameters
  • 7 tips for adding UTM tags to your URLs
  • How to test your UTM parameters work
  • UTM parameters and GA4
  • Tools for UTM parameter generation
  • Do more with UTM tags using Ortto
  • Final word


Consider sharing.


🍪 We use cookies to improve your experience on our website. You can find out more in our policy. Accept all cookies