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12 types of marketing emails you should be sending

Outline

  • Introduction
  • Why you need to create a balance of email types
  • 1. Welcome and confirmation emails 
  • 2. Transactional emails
  • 3. Lead nurturing emails 
  • 4. Newsletters
  • 5. Post-purchase or onboarding emails
  • 6. Product updates
  • 7. Seasonal or promotional emails
  • 8. Invitations
  • 9. Co-marketing emails
  • 10. Re-engagement emails 
  • 11. Cart abandonment emails
  • 12. Review and feedback emails
  • Final word

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“We were looking for a solution that was really easy to use, didn’t require a tech team, and would have a robust integration with Salesforce so we could trigger sales communications in a smarter way. Nobody else out there has what Ortto has.

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