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Automation evolution: How marketers think about and choose email marketing software today 


what is marketing automation software

Outline

  • Introduction
  • Introduction to marketing automation software 
  • Why you should use integrations in marketing automation software
  • What can marketing automation software do for your business? 
  • 4 potential issues with marketing automation software 
  • How to choose marketing automation software 
  • Final word 

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Author
Chloe Schneider
Chloe Schneider - 

Chloe Schneider is a content writer, strategist, and editor with over 14 years experience telling brand stories that get repeated at dinner parties. Her career started in editorial, but she quickly made the shift to branded content and integrated marketing, leading her to roles including Director of Branded Content at Mashable and VP, Brand and Integrated Marketing at mindbodygreen. Chloe prides herself on being a pragmatic creative who builds content strategies that are equal parts data-driven and intuitive.

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