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Proof points: A comprehensive guide to marketing attribution models

marketing attribution models


  • Introduction
  • Marketing attribution models definition
  • Why is attribution modeling so important? 
  • 5 common marketing attribution models 
  • 1. Last-touch attribution
  • 2. First-touch attribution
  • 3. Linear attribution 
  • 4. Time-decay attribution 
  • 5. Position-based attribution 
  • Other marketing attribution models
  • How do I choose the right attribution model?
  • Final word


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