AI copywriting software is fast becoming a part of day-to-day business operations, from startups to large corporations. The technology used for these tools is evolving constantly, and the output is more engaging, grammatically correct, and factual than ever before.
One of the most recent game-changers in the AI writing world is the launch of Generative Pre-trained Transformer 3 (GPT-3) by Open AI in 2020. This model is trained with over 175 million machine learning parameters, so it can create any kind of copy and perform multiple functions like translation, and code websites.
Below, we explore when AI copywriting tools are best used and share recommended tools for different types of copy.
When should you use an AI copywriting tool?
While AI copywriting tools can be very useful for teams, especially when time and resources are limited, there are a few things to be aware of when using them for long-form copy or news stories.
When should you use an AI tool
Well-documented and agreed-upon topics - for example, short-form explainer content.
Writer’s block - many AI writing software tools can help with brainstorming ideas or creating an article outline to give you the kick-start needed for your writing task.
Data-driven analysis - turning large data onsets into articulated pieces used for reports.
When you should NOT rely exclusively on an AI tool
Thought leadership or opinion pieces - AI-generated content collects information and creates copy from that, meaning it is incapable of having its own opinions.
Time-sensitive/rapidly changing events - for example, developing news stories. When new pieces of information are being revealed over time, it's unlikely the AI will have learned enough to create factual, up-to-date content.
Topics where opinions are divided - anything where there are a lot of opposing views on the internet, for example, gun laws.
Remember: If you use an AI writing tool it is integral that you read through it and make necessary edits before publishing. With the recent roll-out of Google’s Helpful Content update, you will need to ensure that the copy written is deemed helpful to the user and provides an engaging experience.
While the AI is very intuitive, it’s not a completely faultless system and does miss the creativity of a human, particularly when you are crafting longer-form copy like ebooks or whitepapers. If the copy generated is confusing, contradictory, or difficult to read then your webpage will be penalized.
Best AI copywriting tools of 2022
Not all copy is the same, and different AI tools are better at different jobs. With this in mind, we have divided our list of the best AI copywriting tools up into different categories, from email subject lines to blogs, social media copy to editing tools.
The following factors were used to assess which AI copywriting tool made the cut:
Quality of the AI copywriting - grammar, follows brief, limited editing required
Known for: Predicting the open rate of the subject line G2 Rating: 4.5/5 Free option: Yes. The tool itself is free to use (no sign-up required). Ortto also offers a free plan to use the whole platform. Cost: Campaign plan: 2,000 contacts for $29 p/m
Ortto brings customer data, marketing automation, and analytics together in one platform to make journeys simple. The platform itself includes AI copy suggestions for email subject lines and SMS content. In 2022, Ortto released a free subject line writer AI tool that allows users to type in an email subject line and Ortto’s AI will predict the open rate and recommend alternatives that are more likely to lead to a higher open rate.
Co-Founder and CEO, Michael Sharkey shares insights on how they built the tool. “We trained a neural net on every subject line we had ever sent. We taught the AI what subject lines led to a high open rate, and which subject lines led to a low open rate. We weighed our results based on the audience, the engagement of that audience, and a number of other factors such as from name and email address,” he shared.
This tool is free to use, and does not require you to sign up or be a user of Ortto. If you are an Ortto user, Ortto AI will predict your open rate and provide suggestions in our email editor. You'll also benefit from AI-powered SMS copy suggestions.
Known for: Take AI-powered content creation to the next level G2 Rating: 4.8/5 Free option: No. However, they offer a 5-day trial for $1. Cost: Solo plan: 20,000 characters for $14.99 p/m
Frase.io describes itself as an all-in-one SEO content workflow. It has the capability to research competitors, create content briefs, write and optimize content all in one platform.
Frase.io offers a range of free tools, including an email subject line generator tool. The AI used in Frase IO is trained to perform specific tasks through ‘AI templates’, it can be fine-tuned to then create compelling copy guaranteed to drive open rates.
Known for: A social media AI writing tool that also schedules G2 Rating: 4.5/5 Free option: The free option does not include their AI writer Cost: Standard package: 50 posts (using AI writer) for $15.8 p/m
Socialbu is the complete package for social media marketers. The platform will help you manage and automate your social media while also creating the copy. The AI writer tool is available from the standard pricing plan onwards and can write Tweets, LinkedIn posts, Instagram captions, and other short posts.
Originally set up as a robust social media scheduler tool it offers a range of features that will surely streamline your social media workflow.
Manage multiple social platforms
Social media scheduler
Social media analytics
Community management tool
Automate messaging & replies
AI caption generator
Prompt generator for Text2Img
AI blog image generator
AI quote image generator
Known for: Voiceover generator G2 Rating: 4.8/5 Free option: Yes. 10,000 words p/m Cost: Unlimited plan: unlimited words for $29/month (at the time of writing this blog it was set as limited offer)
Writecream is a force to be reckoned with in the social media space. The tool was created by a professional social media writer and prides itself on keeping your content fresh. It offers a range of different tones and writing styles for your social media posts, including motivational captions, attention-grabbing captions, professional captions and so much more. The tool will also suggest competitive hashtags to use to improve reach.
Other than the caption writer, Writecream also has a YouTube ideas generator, video script writer and even a voice over generator. If you want written content or text converted into voice then this tool is for you. It also has extra features like “breathing sound” to mimic a real person.
Known for: SEO-optimized long-form content in 15 seconds G2 Rating: 4.8/5 Free option: Offer a free trial Cost: Starter plan: 30,000 words for $10 p/m
Writesonic describes itself as a Canva for writing. Empowering anybody and everybody with the ability to write and publish what they want and have it rank on Google.
Specializing in long form content, including essays, articles, reports and blogs, all you need to do is describe your topic in a minimum of 5 words, add the specific keywords that you want to rank for on Google and click generate.
Known for: Unique scoring system to show your alignment with SEO keywords G2 Rating: 4.6/5 Free option: No free option, however, they provide a 7-day money-back guarantee Cost: Solo plan: $99 p/m for 10 SEO documents or projects.
This advanced AI-writing assistant is designed to create high-quality SEO content in a matter of minutes. It will help you research, execute, optimize your content so your business can achieve higher organic traffic.
Using GPT-3 technology, Outranking IO can create compelling, eloquent copy. The platform boasts of its scoring system that will inform the user how aligned they are to the specific SEO keywords and will provide feedback so the score can be improved.
Outranking IO is great for content marketers, SEO specialists and copywriters.
Known for: Predictive scoring capability G2 Rating: 4.8/5 Free option: Yes. 1,000 word credit p/m Cost: Basic: 20,000 word credit for $24/month
Anyword is best known for creating ad copy with a high call-to-action success rate. It uses predictive scoring to assess the performance of the copy then suggests recommendations more likely to work.
As you can see in the example above, by providing the product name along with a short description, Anyword generated six variations to be used for Facebook Ads. It also provides a predictive performance score taking into consideration the products typical demographic (age and gender).
Known for: Creating ecommerce specific copy G2 Rating: 4.3/5 Free option: No Cost: Starter pack: 40,000 words for $19 p/m
Tailored more to the ecommerce industry, Copysmith is the dream tool if you have a large amount of products that need descriptions, fast. It’s as easy as providing a few descriptive keywords about the product, then Copysmith will create 10-20 pieces of copy for you to choose from.
This is a real time saver for those who have an extensive product range on their online store and don’t have the time to think of fresh ways to describe the product. It’s also available as a Google extension.
Known for: Product description generator tool G2 Rating: 4/5 Free option: There is a free trial option for both the Starter and Growth plan Cost: Starter plan: 25,000 words for $24 p/m
Hypotenuse AI uses both Natural Language Processing (NLP) and machine learning to create content. While the platform can do more than product descriptions, it’s the specific product description generator tool that lands it in this list.
A very user-friendly experience, the platform will generate thousands of descriptions for products within moments. Simply upload your product images, add any attributes, adjectives, or simple summary of the product and it will create your content tailored to your brand's tone and style.
AI article writer
AI research tool
AI image generator
Bulk description generator
Headlines and slogans
Instagram caption copy
Best AI copywriting tool for transforming data into copy
Known for: Transforming data into a narrative G2 Rating: 4.4/5 Cost: The pricing isn’t made public, however you can contact for a quote.
Wordsmith takes cold, hard data and turns it into a well-written narrative. Described as a natural language generation (NLG) engine, it can transform data at any scale into the format and language of your choice.
An unbelievably smart bit of technology, Wordsmith is a self-service platform that is fully customizable, scalable and provides real-time content updates. Plus has a powerful API so it can be published anywhere.
Known for: Trained to write creative content G2 Rating: 4.8/5 Free option: Try it free for 5 days. Cost: Starter plan: 35,000 words, $40 p/m
Jasper is one of the major AI copywriting platforms. They consulted leading SEO and Direct Response Marketing professionals to teach the platform how to create the best blog articles, social media posts and website copy. Jasper’s AI capability will learn from your writing style and tone overtime, so it can replicate your voice for future content.
Jasper offers plenty of resources to help users along the way when creating their copy, including Live 101 training, a plethora of blogs and a community Facebook page #JapserNation.
Known for: An extensive range of templates G2 Rating: 4.8/5 Free option: Yes. 2,000 words p/m Cost: Pro plan: 40,000 words for $49 p/m
Copy.ai is an AI-powered copywriter that uses machine learning to write better content for you. It’s a great all-rounder tool for marketers and SEO professionals as it can learn from your existing content and help you create more engaging, effective copy.
Copy.AI can provide a whole first draft of a blog, social post or email in just a few minutes. All you need to provide is the title and keywords. Then the AI technology will generate the outline, add talking points to each section and send you through the first draft for editing.
You can use Copy.ai to generate new blog posts, emails, landing pages, social media posts and more.
This AI writing assistant will whip up original, engaging content for you within seconds and at a fraction of the cost. Powered by the latest in language AI it can generate long and short form copy for almost any vertical. From articles to emails, social posts and ads, this platform can do it all.
Rytr uses scientific copywriting formulas, such as Attention, Interest, Desire and Action (AIDA) & Pain, Agitate, Solve (PAS), to ensure the best quality output is produced that requires minimal editing.
The platform itself provides so much more. You can manage all aspects of your copywriting in one place.
Known for: Provides suggestions for better copywriting G2 Rating: 4.3 /5 Free option: Yes, it’s a free Google Chrome extension. Provides 10 rewrites / day Cost: Premium package: Unlimited rewrites for $9.99 /month
Wordtune describes itself as a writing companion to help you say “exactly what you mean through clear, compelling, authentic writing.” The tool will help you come up with better phrasing to your sentence or a full-length article.
Wordtune uses advanced AI technology to preserve the meaning of the sentence while improving tone, word choice and flow. It also has the functionality to provide casual or formal tone choices.
Known for: Write better effective copy. G2 Rating: 4.6/5 Free option: Yes. Offers basic writing suggestions and tone detection Cost: Premium plan: Provides clarity, vocabulary, and tone improvements on top of the free option. $12p/m
Grammarly is best known as your grammar and spell check tool, however the platform has a whole host of editing features that help with clear communication. The AI system used is a combination of machine learning with a variety of natural language processing approaches, meaning it can identify and provide a range of suggestions to streamline your copy and make it more effective.
The tool can find complicated sentence structures and offer simpler suggestions, change repetitive language and ensure accurate spelling, punctuation and of course, grammar.
There’s a lot to unpack here, and with a multitude of different AI writing tools available, we recommend taking time to play around with the free accounts and trials and see what best suits your business.
One of the advantages of self-serve SaaS with a free trial is the increase in leads. While many of these free trial users will lapse and become inactive, there are ways to regain control.
“We were looking for a solution that was really easy to use, didn’t require a tech team, and would have a robust integration with Salesforce so we could trigger sales communications in a smarter way. Nobody else out there has what Ortto has.”