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Myth-busting: You don’t need to panic about email open tracking on Gmail. Here’s why

email-open-tracking

Outline

  • Introduction
  • What are the rumors saying about Gmail’s warning message and pixel tracking?
  • So, what are the Gmail image warnings really about? 
  • What does this mean for you? 
  • Final word: Continue fighting the good fight

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Author
Travis Hazlewood
Travis Hazlewood - 

Travis Hazlewood is a writer and expert in email deliverability with 4+ years of multi-platform deliverability experience. His focus over that time has been wide-ranging, from global-platform reliability to one-off spam-filtering issues for senders. He has regularly written blogs and co-authored an ebook, which consistently focuses on humanizing a very technical and theoretical field. His passion is in educating and strengthening senders in the email space to earn high engagements by following best practices that honor and respect subscribers as people.

Chloe Schneider
Chloe Schneider - 

Chloe Schneider is a content writer, strategist, and editor with over 14 years experience telling brand stories that get repeated at dinner parties. Her career started in editorial, but she quickly made the shift to branded content and integrated marketing, leading her to roles including Director of Branded Content at Mashable and VP, Brand and Integrated Marketing at mindbodygreen. Chloe prides herself on being a pragmatic creative who builds content strategies that are equal parts data-driven and intuitive.

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