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Strategic sending: How to choose your IP and domain like a pro

How to choose IP address and domain to improve email deliverability


  • Introduction
  • Why a domain and IP strategy matters
  • What to watch out for and avoid
  • Domain guidance
  • IP guidance
  • What if I’m having issues with my current setup?
  • Final word


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Travis Hazlewood
Travis Hazlewood - 

Travis Hazlewood is a writer and expert in email deliverability with 4+ years of multi-platform deliverability experience. His focus over that time has been wide-ranging, from global-platform reliability to one-off spam-filtering issues for senders. He has regularly written blogs and co-authored an ebook, which consistently focuses on humanizing a very technical and theoretical field. His passion is in educating and strengthening senders in the email space to earn high engagements by following best practices that honor and respect subscribers as people.

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