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Top 9 customer data platform use cases

Outline

  • Introduction
  • Top 9 customer data platform use cases
  • 1. Collect and unify your data
  • 2. Create more powerful audience segments 
  • 3. Identify and replicate your best customers
  • 4. Deliver seamless customer experiences
  • 5. Act on customer engagement 
  • 6. Increase customer value
  • 7. Enhance ad performance 
  • 8. Avoid data silos
  • 9. AI will take CDP to the next level 
  • The final word

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