If you’re reading this, you’re likely doing your research to find a Braze-alternative solution to build marketing campaigns. Braze is known for having a lot of features and being highly customizable, but whether you’re curious to learn about the other types of features and functionalities on offer, or you’re seriously browsing alternate vendors, you’ve come to the right place. We have rounded up 9 of the best Braze alternatives to check out today.
Known for: Combining the CDP, customer journey, and customer journey analytics, allowing businesses to build their growth engine in one unified platform.
Ortto unifies your data sources to unlock a single view of the customer journey, and allows you to craft personalized, omnichannel marketing messages at speed. With Ortto, you can build custom activities that can be used to enter customers into journeys and target them with personalized, omnichannel marketing messages.
Building journeys across email, SMS and in-app messaging is incredibly simple and intuitive and, with templates available for common goals like onboarding users and generating feedback, many high-performing journeys can be built in minutes.
Known for: Being an intuitive, visual campaign building experience.
Customer.io is a customer engagement platform where marketers can build automated messaging campaigns. Using behavioral data, marketers can send personalized emails, SMS, in-app messages, and push notifications. Customer.io is built for scale.
Known for: Being a good fit for B2C marketers building all types of marketing campaigns across all messaging channels (email, web, mobile push notifications, SMS).
Iterable is a customer activation platform that helps brands craft individualized and dynamic communications at scale. With Iterable, marketers can create, optimize, and measure every interaction that occurs during the customer journey.
Known for: Driving customer engagement through omnichannel strategies.
Emarsys is a SAP company that aligns business’ desired outcomes with omnichannel customer engagement strategies to accelerate time-to-value and deliver one-to-one customer experiences to produce measurable results.
Known for: Being an insights-led customer engagement platform.
MoEngage enables marketers to create hyper-personalized customer interactions at scale across multiple messaging formats, e.g. email, SMS, in-app messaging, mobile push, on-site messaging, app inbox, Facebook Audiences, and more. MoEngage uses AI to analyze and optimize communication with different audiences across the customer lifecycle.
Known for: Facilitating mobile-centric customer engagement.
OneSignal is a mobile-centric customer engagement tool that enables omnichannel messaging so that marketers can improve the customer journey. OneSignal supports email, push notifications, in-app messaging, and SMS. It provides open API, personalization and analytics tools to help businesses enhance customer connections.
Known for: Offering a suite of products that drive commerce growth.
Bloomreach offers a suite of products that together drive personalization and growth. These products are Discover, Content, and Engagement, which includes the CDP and marketing automation solutions. Bloomreach harnesses AI to help businesses enhance digital commerce experiences to boost conversion.
Known for: Enabling enterprise marketers to provide individualized, cross-channel experiences.
Insider facilitates marketers to connect customer data across systems and channels (e.g. website, mobile app, email, SMS, messaging apps, ads, etc.), forecast customer behavior through AI-enabled technology, and provide individualized customer experiences.
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If Braze isn’t the right-fit tool for your business, there may be a tool listed above that is. Try Ortto for free today.
One of the advantages of self-serve SaaS with a free trial is the increase in leads. While many of these free trial users will lapse and become inactive, there are ways to regain control.
“We were looking for a solution that was really easy to use, didn’t require a tech team, and would have a robust integration with Salesforce so we could trigger sales communications in a smarter way. Nobody else out there has what Ortto has.”