Looking for a Customer.io alternative? Here are 8 marketing automation platforms to check out
Outline
Subscribe
If you’ve landed on this blog, it’s likely you’re using or considering using Customer.io to build automated marketing campaigns, but are keen to explore alternative solutions. Perhaps you’re curious about features and capabilities that other solutions offer, or maybe you’re interested in a different price point. While Customer.io is an intuitive platform used by many for good reason, we’ve made a list of 8 other platforms that may be a better fit for your business.
1. Ortto
Known for: Combining the CDP, customer journey, and customer journey analytics, allowing businesses to build their growth engine in one unified platform.
Ortto unifies your data sources to unlock a single view of the customer journey, and allows you to craft personalized, omnichannel marketing messages at speed. With Ortto, you can build custom activities that can be used to enter customers into journeys and target them with personalized, omnichannel marketing messages. Building journeys across email, SMS and in-app messaging is incredibly simple and intuitive and, with templates available for common goals like onboarding users and generating feedback, many high-performing journeys can be built in minutes.
Key features:
Visual journey builder
No-code integrations
SMS marketing
In-app messaging
AI for email and SMS
Mobile optimized
Marketing lead database
Lead scoring and grading
Single customer view
Smart segmentation
Facebook, Google and Twitter ads audience syncing
Marketing automation templates
Lead nurturing
Online behavior tracking
Custom APIs and integrations
Known and anonymous visitor tracking
Impressive dashboards and reporting
Build a better journey.
2. Iterable
Known for: Being a good fit for B2C marketers building all types of marketing campaigns across all messaging channels (email, web, mobile push notifications, SMS).
Iterable is a customer activation platform that helps brands craft individualized and dynamic communications at scale. With Iterable, marketers can create, optimize, and measure every interaction that occurs during the customer journey.
Top features:
Building and personalizing emails
Automated email responses
Dynamic content
A/B testing
Mobile optimized
Lead nurturing
Segmentation
Online behavior tracking
Basic reporting functionality
3. Braze
Known for: Having a lot of features and being highly customizable.
Braze is a customer engagement platform that helps brands to deliver interactive conversations across channels to forge stronger connections with their customers.
Key features:
Campaign analysis
Application attribution
Customization
Audience segmentation
Scheduling
Triggered notifications
A/B testing
Personalization
Audience insights
Campaign performance reporting
4. Hubspot Marketing Hub
Known for: Offering all the bells and whistles.
Hubspot Marketing Hub is part of the Hubspot CRM platform, enabling brands to house marketing tools and data in one place to better personalize customer experiences.
Top features:
Building and personalizing emails
Automated email responses
Dynamic content
Mobile optimized
Lead nurturing
Segmentation
Online behavior tracking
Automated alerts and tasks
Basic reporting
5. Omnisend
Known for: Omnichannel marketing.
With Omnisend, marketers can build automated custom workflows for all stages of the customer journey. The omnichannel functionality provides greater control over customer interactions across multiple channels in addition to email – SMS, social media, website, etc.
Key features:
Build and personalize emails
Automated email responses
Dynamic content
Mobile optimized
Segmentation
Online behavior tracking
Basic reporting
ROI analytics
6. ActiveCampaign
Known for: Simplicity and ease-of-use – a good fit for smaller businesses.
ActiveCampaign is a customer experience platform that helps brands around the world engage with their customers through pre-built automations for email, social, messaging and chat to enable better personalization.
Key features:
Building and personalizing emails
Automated email responses
Dynamic content
Mobile optimized
Segmentation
Lead nurturing
Online behavior tracking
Automated alerts and tasks
7. Klaviyo
Known for: Facilitating personalized marketing experiences across owned channels.
Klaviyo is a growth marketing platform that promises to create seamless, high-value customer relationships. Marketers can use Klaviyo to curate personalized customer experiences across channels like SMS, email, web, and in-app notifications.
Key features:
Building and personalizing emails
Sending outbound emails
Automated email responses
Manage email deliverability
A/B testing
Mobile optimized
Segmentation
Basic reporting
Web analytics
Revenue analytics
8. Emarsys
Known for: Driving customer engagement through omnichannel strategies.
Emarsys is a SAP company that aligns business’ desired outcomes with omnichannel customer engagement strategies to accelerate time-to-value and deliver one-to-one customer experiences to produce measurable results.
Key features:
Building and personalizing emails
Sending outbound emails
Dynamic content
A/B testing
Mobile optimized
Marketing lead database
Data quality management
Segmentation
Online behavior tracking
Basic reporting
Final word
If Customer.io isn’t the right-fit tool for your business, there may be a tool listed above that is. Try Ortto for free today.
Try Ortto today
Build a better journey.
Product
Pricing
Features
About
Resources
