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Salesforce custom fields
How to use Salesforce custom object values in your email and SMS marketing

Learn how to leverage your Salesforce custom object values to personalize email and SMS communications for your leads and customers.

How to use custom fields
8 things custom fields will tell you about your customer's behavior

When you create custom fields, you can get a deeper understanding of your customer’s behavior to create more personalized experiences.

custom activities best use cases
Top 11 ways to use custom activities

Creating custom activities will help you drive product adoption, increase depth of use, and reduce customer churn. In this article, we’ll share top 11 use cases.

Why data matters
We need to talk about data

Over the next 10 years, the gap between data-rich and data-poor will become stark.

Email marketing tips
I reviewed over 500 emails. Here is what I learned...

I saw the good, the bad, the ugly. And I’m sharing my learnings with you to help you improve your open rates, click rates and drive more sales from your email.

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Mosaic
Mosaic

“We were looking for a solution that was really easy to use, didn’t require a tech team, and would have a robust integration with Salesforce so we could trigger sales communications in a smarter way. Nobody else out there has what Ortto has.

Mica Shtewi
Tech Manager