Our new Scores feature allows you to set up points-based scoring models for customers, product engagement, and leads using any attributes or activities you choose.
When you create custom fields, you can get a deeper understanding of your customer’s behavior to create more personalized experiences.
We explore these two campaign types and share tips for choosing the one best suited for your customer experience.
Over the next 10 years, the gap between data-rich and data-poor will become stark.
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