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How to set up Scores for leads and customers
Our new Scores feature allows you to set up points-based scoring models for customers, product engagement, and leads using any attributes or activities you choose.
Business to consumerBusiness to businessPersonalizationCustomer data platformCustomer experienceCustomer journeyEcommerce Product news
8 things custom fields will tell you about your customer's behavior
When you create custom fields, you can get a deeper understanding of your customer’s behavior to create more personalized experiences.
Product newsBusiness to businessBusiness to consumerEcommerce SaaSEmail marketing SMS marketingCustomer journey
Two questions to ask before deciding to use a playbook or journey
We explore these two campaign types and share tips for choosing the one best suited for your customer experience.
We need to talk about data
Over the next 10 years, the gap between data-rich and data-poor will become stark.
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