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How to set up Scores for leads and customers

Our new Scores feature allows you to set up points-based scoring models for customers, product engagement, and leads using any attributes or activities you choose.

Ecommerce marketing Email marketing Lifecycle marketing

Two questions to ask before deciding to use a playbook or journey

We explore these two campaign types and share tips for choosing the one best suited for your customer experience.

Lifecycle marketing Data and analytics Customer experience

We need to talk about data

Over the next 10 years, the gap between data-rich and data-poor will become stark.

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