Marketing strategy resources

How to track customer actions using custom activities

How to set up Scores for leads and customers

Our new Scores feature allows you to set up points-based scoring models for customers, product engagement, and leads using any attributes or activities you choose.

A framework for growth that is actually good

Cadence is the heartbeat of your growth. It’s an organizational mindset and framework that is the secret to superior results.

Breaking up with Mark Zuckerberg

Your growth loops will give you more confidence to use paid advertising wisely knowing that anyone that enters your growth loop will have a high chance of converting into a paying customer.