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Marketing data and analytics resources

Create custom activities
Marketing automation Ortto AcademyPersonalizationData and analyticsMarketing strategyMarketing operationsCustomer experience
How to track customer actions using custom activities
Funnel reports
Ortto AcademyData and analytics
How to build a funnel report in Ortto
field-based reports
Data and analytics
How to create reports based on fields in your CDP

Ortto’s latest reports update allows you to aggregate and track specific customer field (like language preference or plan type) sizes over time. Learn how to use this new reporting type and some common use cases.

Why data matters
Lifecycle marketingData and analyticsCustomer experience
We need to talk about data

Over the next 10 years, the gap between data-rich and data-poor will become stark.

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