Custom activities

Custom activities

Build custom activities that represent behaviors that matter to your business and use them to enter people into customer journeys, create target audiences, or build reports and dashboards.

Activities with full context 

With all your data integrated into one customer data platform, you can build custom activities based on any combination of data. Layer payment plan, location, demographic, browser, and action-based data to target with precision.

Connect in the moments that matter

Identify and track custom activities that drive business outcomes, and use them to automate messages in the moments that matter. Guide your customers towards the next part of their journey and watch them grow.

Fast track the journey from ‘huh’ to ‘aha’ 

Custom activities allow you to send customers how-to or next-step messages based on the actions they’ve taken. Guide users towards their ‘aha’ moment to increase customer satisfaction and conversions.

Get control of the customer journey with custom activities that are unique to your business

Omnichannel connections

Use custom activities in customer journeys to automate emails, text messages, pop-ups, forms, in-product messages and more. Connect with your customers in the context that makes sense to drive real business results. 

Set goals around activities

Set goals around custom activities to keep your team on track and identify the activities that move the needle. Reports and dashboards are easy to build and easy to read, ensuring every department can make data-based decisions.

Score leads 

With a deeper understanding of the customer journey, you can identify the exact combination of actions that indicate intent to buy. Accurately score leads to focus your efforts and drive conversions.

Ortto AI 

Uncover the activities that drive value for your business with the help of Ortto AI. Use custom activities with cohort analysis to find out which custom activities led to greater MRR, or any other metric that matters to your business.

Data democratization

Every custom activity can be analyzed with easy-to-read dashboards and reporting. Operationalize data to empower every department to make better, more data-driven decisions.

Powerful segmentation 

Use your custom activities to create more powerful audience segments. Dynamic segments ensure your audiences are always up to date so you can send every message with confidence. 


How much does Ortto cost?

Ortto offers plans for every business type and price. If you’re new to activity-based marketing, our Free tier is a great way to start experiencing the benefits firsthand. For small businesses, our Campaign tier starts at $29 a month. Our Business plan offers 20,000 contacts and 80,000 monthly email sends. All our plans are month to month, and you can upgrade, downgrade or cancel at any time. Visit our Pricing Page to compare plans and find the right solution for your business. 

How will custom activities benefit my business? 

Whether you’re a SaaS company tracking product-qualifying actions or an ecommerce business automating messages based on website activity, custom activities will give your business the chance to take control of the customer journey to drive conversions and grow your business. 

Will I need technical experience to set up custom activities with Ortto?

Some technical experience is required to set up custom activities with Ortto. You will need to start by generating a private API key. Our custom activities guide is here to help guide you through each step.

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