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When to say goodbye: Why you need to sunset subscribers to improve your ROI

"It's time to talk seriously about the one thing that
will actually boost your email marketing experience — sunsetting some of your subscribers."


  • Introduction
  • Email = marketing with consequences
  • 3 major benefits of sunsetting subscribers
  • How to sunset subscribers and win more business
  • How to win back unengaged subscribers who still have potential
  • You have to go back to go forward (believe me on this)


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Travis Hazlewood
Travis Hazlewood - 

Travis Hazlewood is a writer and expert in email deliverability with 4+ years of multi-platform deliverability experience. His focus over that time has been wide-ranging, from global-platform reliability to one-off spam-filtering issues for senders. He has regularly written blogs and co-authored an ebook, which consistently focuses on humanizing a very technical and theoretical field. His passion is in educating and strengthening senders in the email space to earn high engagements by following best practices that honor and respect subscribers as people.

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