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To gate or not to gate: The pros and cons of gating your content

should i gate my content?


  • Introduction
  • What exactly do we mean by gated content?
  • The purpose of gated content
  • Who is gated content for?
  • 5 reasons to gate content
  • 5 reasons gating content isn’t a good idea
  • What to consider when gating content
  • When to ungate your content
  • Tracking content downloads with Ortto
  • Final word


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