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Building a data-driven product-led growth strategy: Advice from Alex Poulos, CMO at Crossbeam

Discover the importance of using data for product-led growth (PLG) with Alex Poulos, CRO at Madkudu. Learn about real-time and just-in-time data, the data stack, and how to bridge the data gap. Gain insights on how to empower your go-to-market team to own their access to data and make data-driven decisions.


  • Introduction
  • Using data to build personalized product-led tracks for customers
  • Predicting the likelihood of conversions with data
  • Building hyper-personalized experiences


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