If you’ve landed on this blog, it’s likely you’re using or considering using Customer.io to build automated marketing campaigns, but are keen to explore alternative solutions. Perhaps you’re curious about features and capabilities that other solutions offer, or maybe you’re interested in a different price point. While Customer.io is an intuitive platform used by many for good reason, we’ve made a list of 8 other platforms that may be a better fit for your business.
Known for: Combining the CDP, customer journey, and customer journey analytics, allowing businesses to build their growth engine in one unified platform.
Ortto unifies your data sources to unlock a single view of the customer journey, and allows you to craft personalized, omnichannel marketing messages at speed. With Ortto, you can build custom activities that can be used to enter customers into journeys and target them with personalized, omnichannel marketing messages. Building journeys across email, SMS and in-app messaging is incredibly simple and intuitive and, with templates available for common goals like onboarding users and generating feedback, many high-performing journeys can be built in minutes.
Known for: Being a good fit for B2C marketers building all types of marketing campaigns across all messaging channels (email, web, mobile push notifications, SMS).
Iterable is a customer activation platform that helps brands craft individualized and dynamic communications at scale. With Iterable, marketers can create, optimize, and measure every interaction that occurs during the customer journey.
With Omnisend, marketers can build automated custom workflows for all stages of the customer journey. The omnichannel functionality provides greater control over customer interactions across multiple channels in addition to email – SMS, social media, website, etc.
Known for: Simplicity and ease-of-use – a good fit for smaller businesses.
ActiveCampaign is a customer experience platform that helps brands around the world engage with their customers through pre-built automations for email, social, messaging and chat to enable better personalization.
Known for: Facilitating personalized marketing experiences across owned channels.
Klaviyo is a growth marketing platform that promises to create seamless, high-value customer relationships. Marketers can use Klaviyo to curate personalized customer experiences across channels like SMS, email, web, and in-app notifications.
Known for: Driving customer engagement through omnichannel strategies.
Emarsys is a SAP company that aligns business’ desired outcomes with omnichannel customer engagement strategies to accelerate time-to-value and deliver one-to-one customer experiences to produce measurable results.
Building and personalizing emails
Sending outbound emails
Marketing lead database
Data quality management
Online behavior tracking
If Customer.io isn’t the right-fit tool for your business, there may be a tool listed above that is. Try Ortto for free today.