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A B2B content marketing strategy that generates real business results

Outline

  • Introduction
  • B2B content marketing funnel  
  • What is top of the funnel content?
  • Top of the funnel B2B content marketing strategies
  • What is middle of the funnel (MOFU) content?
  • Middle of the funnel B2B content marketing strategies
  • What is bottom of the funnel (BOFU) content?
  • Bottom of the funnel B2B content marketing strategies
  • B2B content marketing examples
  • B2B content marketing best practices  
  • Environment: where your content lives
  • Structure: how your content is structured
  • Engagement: how to increase engagement and conversions
  • B2B content marketing plan
  • 1. Throw out the word limit rule book 
  • 2. Prioritize website accessibility
  • 3. Put your reader first 
  • 4. The eighth-grade principle
  • 5. Repurpose with pride 
  • 6. Follow the stats
  • Generational content marketing strategy

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