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How to protect your email sender reputation: Don't underestimate the power of a strong password

Why you shouldn't underestimate the power of strong passwords in protecting your email sender reputation

Outline

  • Introduction
  • Why bad actors target marketing teams
  • What these bad actors do and why they do it
  • How to protect your sender reputation from bad actors
  • 4 steps to put in place now 
  • Final word

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Author
Travis Hazlewood
Travis Hazlewood - 

Travis Hazlewood is a writer and expert in email deliverability with 4+ years of multi-platform deliverability experience. His focus over that time has been wide-ranging, from global-platform reliability to one-off spam-filtering issues for senders. He has regularly written blogs and co-authored an ebook, which consistently focuses on humanizing a very technical and theoretical field. His passion is in educating and strengthening senders in the email space to earn high engagements by following best practices that honor and respect subscribers as people.

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