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Email armageddon: How to prepare for Gmail and Yahoo’s new rules for bulk email senders

google and yahoo email updates


  • Introduction
  • A summary of Google and Yahoo's announcement
  • Why is this happening?
  • An overview of the new requirements in place
  • A simple to-do list for email marketers
  • What happens if you don’t follow these requirements?


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Travis Hazlewood
Travis Hazlewood - 

Travis Hazlewood is a writer and expert in email deliverability with 4+ years of multi-platform deliverability experience. His focus over that time has been wide-ranging, from global-platform reliability to one-off spam-filtering issues for senders. He has regularly written blogs and co-authored an ebook, which consistently focuses on humanizing a very technical and theoretical field. His passion is in educating and strengthening senders in the email space to earn high engagements by following best practices that honor and respect subscribers as people.

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