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21 copywriting tips to drive conversions

Outline

  • Introduction
  • Copywriting vs. content writing
  • What is content writing?
  • What is copywriting?
  • 21 copywriting for digital marketing tips
  • 1. Understand your audience
  • 2. Speak their language
  • 3. Speak as if you would in real life
  • 4. Cut to the chase
  • 5. Solve the problem
  • 6. Be respectful
  • 7. Get them at ‘hello’
  • 8. Sell emotions, not products.
  • 9. Be crystal clear
  • 10. Sell benefits not features
  • 11. Show, don’t tell
  • 12. Choose first – and second-person – pronouns
  • 13. Write body copy before headlines
  • 14. Think short and sweet
  • 15. Don’t make assumptions 
  • 16. Rework, rework, rework
  • 17. Trim the fat
  • 18. Get a second – or third – opinion
  • 19. Remember, punctuation saves lives
  • 20. Consider SEO - use H2s H3s and bullet/numbered lists
  • 21. Leave a lasting impression
  • Final word

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