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Know your customer: Understanding advanced analytics in SaaS marketing

Advanced analytics in SaaS


  • Introduction
  • Key advanced analytics techniques
  • Implementing advanced analytics techniques in SaaS marketing
  • Advanced analytics applications in SaaS marketing
  • Challenges in implementing advanced analytics
  • Analytics helps marketers know their clients 


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 Joe Marilla
Joe Marilla - 

Joe Marilla, the Growth Marketing Manager at SaaS Academy, is renowned for his capacity to boost revenue and his extensive experience with omni-channel campaigns. Joe’s strategic work in marketing has consistently produced remarkable outcomes, especially in audience growth and revenue generation. His success is rooted in his abilities in Marketing Strategy, Data Presentation, and Mass Email Marketing. His contributions in developing B2B Demand Generation playbooks and executing digital strategies have significantly transformed the marketing landscapes of the companies he's worked with.

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