As we head towards the post-holiday marketing slump, the most successful businesses will take the time to look back at their busiest season and evaluate email strategies to identify next year’s improvements.
To help you win email marketing in 2023, we’ve built out this Deliverability audit workbook, plus tips for conducting an email performance audit.
Am I utilizing automation tools where possible to provide this content at its most relevant time?
Am I familiar with the most recent smart feature releases of my platform?
Am I utilizing three different marketing platforms where one could do the job altogether?
Am I utilizing the necessary third-party tools like Google’s Postmaster Tool to keep an eye on the reputation of my sending domain?
Some of the answers are simpler to evaluate with their “yes/no” approach.
Others are more nuanced. The best way to approach the data is to look for trends upwards/downwards and dissect the differences in the data between what came before, what’s being seen now, and what is known to work best in the end. Our Email deliverability dashboard can help you more quickly identify some of these trends.
We know. There are a lot of ways to approach your email practices to identify their strengths and weaknesses, and it can feel overwhelming.
That’s why we’ve simplified this approach with this Deliverability audit workbook so that you can just follow the prompts and find yourself more easily understanding the state of your email practices and where there’s room for improvement. Next month, we’ll explore how this audit can help you implement new strategies to improve your email deliverability in 2023 and beyond.