Discover expert insights, new ideas, and advice for email marketers and level up your email marketing strategy. 

Expert insights and resources for email marketers | Ortto

Email marketing resources

Email marketing

Discover expert insights, new ideas, and advice on marketing operations and level up your marketing strategy. 

Expert insights and resources on marketing operations | Ortto

Marketing operations resources

Marketing operations

Discover expert insights, new ideas, and advice to level up your marketing strategy. 

Expert insights and resources on marketing strategy | Ortto

Marketing strategy resources

Marketing strategy

Insights and advice for marketers in startups

Startup marketing resources

Startup marketing

Learn how to create a personalized marketing strategy to grow your business and generate leads by reading our marketing personalization aritcles.

Expert insights and resources for marketing personalization | Ortto

Personalization resources

Personalization

Discover expert insights, new ideas, and advice on AI and machine learning for marketers to level up your marketing strategy. 

Expert insights and resources on AI and machine learning for marketers | Ortto

AI and machine learning resources

AI and machine learning

Discover expert insights, new ideas, and advice on data and analytics for marketers and level up your marketing strategy. 

Expert insights and resources on data and analytics for marketers | Ortto

Marketing data and analytics resources

Data and analytics

Supercharge your marketing with the automation by gaining knowledge and learning about strategies by reading our marketing automation blogs.

Expert insights and resources on marketing automation | Ortto

Marketing automation resources

Marketing automation 

Discover expert insights, new ideas, and advice on omnichannel marketing and level up your marketing strategy. 

Expert insights and resources on omnichannel marketing | Ortto

Omnichannel marketing

Supporting your customer-facing teams with content

Omnichannel marketing resources

Discover expert insights, new ideas, and advice for customer experience marketing and level up your marketing strategy. 

Expert insights and resources for customer experience marketing | Ortto

Customer experience marketing resources

Customer experience 

Discover expert insights, new ideas, and advice for content marketers and level up your content marketing strategy. 

Expert insights and resources for content marketers | Ortto

Content marketing resources

Content marketing

Discover expert insights, new ideas, and advice on lifecycle marketing to level up your marketing strategy. 

Expert insights and resources on lifecycle marketing | Ortto

Lifecycle marketing resources

Lifecycle marketing

Gain knowledge ideas, tips and tricks to market, generate revenue and acquire customers with our product led growth blogs. Learn more today.

Expert insights and resources for product-led growth marketers | Ortto

Product-led growth resources

Product-led growth

Discover expert insights, new ideas, and advice on retention marketing and level up your marketing strategy. 

Expert insights and resources for retention marketing | Ortto

Retention marketing resources

Retention

In The Pulse's Mea Culpa series, marketing leaders share their biggest mistakes, and how these shaped their careers.

Mea culpa: Mistakes and lessons learned from marketing leaders

It was an ego problem (1)

Mea culpa series

Mea Culpa

Chloe Schneider

Head of Content @ Ortto

Structured vs. unstructured data

Structured vs. unstructured data: What marketers need to know 

Unlock Your Potential: Dive into Ortto's Learning Hub

Learn | Ortto

Learn

Learn what structured and unstructured data is, the benefits and challenges each type presents, and how marketers can leverage each, and the role AI and machine learning can play in helping marketers unlock the power in their data. 

what is a Customer Data Platform

What is a customer data platform? The updated CDP guide

What is a customer data platform? Get a complete understanding of a CDP, and how a CDP will benefit your business. 

What is a customer data platform? - Ortto 

SQL-blog

Sales-qualified leads (SQL): What they are and how they’re identified 

Learn what a sales qualified lead (SQL) is, how they compare to a marketing qualified lead (MQL) and a sales accepted lead (SAL), and share tips for lead qualification. 

double opt-in

What is double opt-in for email marketing? Best practices and examples

Double opt-in adds an additional step to the email subscription process to ensure subscribers have intentionally opted in and to help eliminate spam in the sign up process. 

Email marketing metrics

Email marketing metrics: 7 key metrics to monitor and improve in 2024

Learn how you can benchmark performance, the most important email metrics to track for campaign performance and deliverability, and how you can improve your performance. 

Email marketing metrics: The ultimate guide to email analytics

Revenue targets

Revenue generation: Strategies for growth in 2024

Find out about the strategies leaders in sales and marketing employ to generate more revenue quickly, and the revenue streams to look at when you need to improve your bottom line.

Playing catch up: Experts share revenue generation strategies

nonprofit marketing strategy

The ultimate guide to nonprofit marketing

Discover expert insights, new ideas, and advice for nonprofit marketers and level up your marketing strategy. 

Expert insights and resources for nonprofit marketers | Ortto

Nonprofit marketing

Take your nonprofit marketing strategy to the next level: Raise awareness of an organization and cause, attract new donors, re-engage with previous donors etc...

Mission-driven: The ultimate guide to nonprofit marketing

Conversion rate optimization

A data-driven approach to conversion rate optimization (CRO)

Discover expert insights, new ideas, and advice for ecommerce marketers and level up your marketing strategy. 

Expert insights and resources for ecommerce marketers | Ortto

Ecommerce marketing resources

Ecommerce marketing

Discover expert insights, new ideas, and advice for healthcare marketers and level up your marketing strategy. 

Expert insights and resources for healthcare marketers | Ortto

Healthcare marketing

Missing the mark 7

Healthcare marketing resources

Start improving your conversion rate today with these optimization strategies and helpful tips to ensure your website visitors are taking the desired action.  

Conversion rate optimization - Ortto 

Using webinars for lead generation

Webinars for lead generation: How to improve the ROI on your events

Webinars are a lot of work. Make it count by setting yourself up to generate more, higher-quality leads for your business. 

Leading edge: How to improve the ROI on webinars

Travis Hazlewood

Head of Email Deliverability @ Ortto

email-open-tracking

Myth-busting: You don’t need to panic about email open tracking on Gmail. Here’s why

Around the end of August 2024, headlines and LinkedIn posts claiming that Gmail killed email open rate tracking started circulating — and causing major panic among marketers. We're here to debunk the myths and reassure you the rumors are unfounded. 

Email open tracking on Gmail: Why you don't need to panic

Ellie Wiseman

best salesforce integrations

Best Salesforce integrations for sales and marketing

Ensure your sales and marketing teams are using Salesforce efficiently by integrating with these SaaS tools.

Salesforce integrations for sales and marketing - Ortto 

marketing attribution models templates

How to measure marketing attribution, plus 4 attribution report templates

Reporting on marketing attribution is essential, but notoriously difficult. Here are 4 report templates that will take the pain out of the process.

How to solve marketing attribution: 4 reporting templates

Online SaaS communities OG image

Top SaaS communities for networking and inspiration 

Need a network? These SaaS communities are filled with founders and executives who have been there, done that, and are willing to share their advice with likeminded people.

Top SaaS Communities for Networking and Inspiration

Omnichannel vs multichannel  

Omnichannel marketing vs. multichannel marketing 

Omnichannel and multichannel marketing are used interchangeably, but there are differences. Find out which marketing approach yields better results, and how to set it up.

Omnichannel vs. multichannel marketing - Ortto 

Startup communities

12 best startup communities for founders and leaders

Startup life can be tough. Make it easier on yourself by joining a startup community with like-minded professionals who share their advice and experiences.  

12 startup communities worth joining

ai in marketing trends

6 AI marketing trends 

We asked marketers across different industries for their AI marketing trends. Here's what we found.

ai in marketing

AI marketing trends | Ortto

Identity resolution

Identity resolution: The ultimate guide

Identity resolution helps marketers get a unified view of their customers so they can deliver relevant messaging and better serve their needs.

Identity resolution: The ultimate guide - Ortto 

10 use cases for segmentation OG image

Audience segmentation enables more meaningful interactions. Here are 10 ways to grow your business using audience segmentation – for SaaS/B2B & B2C businesses.

Chloe Schneider

Head of Content @ Ortto

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