Breaking up with Mark Zuckerberg


  • Introduction
  • How will they find you?
  • Don’t ask them to marry you on the first date
  • Building our audience
  • Converting your audience to customers
  • Why it’s called a loop
  • Some final thoughts


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“We were looking for a solution that was really easy to use, didn’t require a tech team, and would have a robust integration with Salesforce so we could trigger sales communications in a smarter way. Nobody else out there has what Ortto has.

Mica Shtewi
Tech Manager
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