A collection of free email templates for SaaS. From welcoming new users to converting trials into paying subscribers.

Browse Top Performing SaaS Email Templates Curated by the Ortto Team. Use Templates in Automated SaaS Journeys.

SaaS Email Templates: Top Email Templates for SaaS | Ortto

This email template provides a simple design framework for product related email messages to your customer. It’s suited towards SaaS product managers, marketers and founders to send email messages to customers.

Simple message

Use this template to nudge your users for completing their first action in your platform, such as creating a first invoice or creating a first social media post. 

Nudge for action

Use this template to share useful content with your audience. In this particular example we are nudging users to join our wellness challenge and guide them to 4 different resources.

Share useful content

Welcome first time buyers or subscribers to your brand. Building a loyal fanbase is important, therefore it&#39;s good practice to tell your story and make customers feel part of something bigger.

Welcome new customers

Use this template to highlight the key advantages of your insurance plan.

Highlight insurance benefits

Use this email template to get your users to take a recurring action every month. For example, submitting expenses or issuing reports.

Recurring reminder

Promote upgrades to annual plans with this email template. Customize the screenshot, colors and key points and you&#39;re ready to switch monthly subscribers in annuals.

App annual subscription offer

This feature release email template is a good format for product companies to announce new features and changes to their product. 

Feature release

Use this template to offer a discount to people who&#39;s insurance is about to expire to get them to renew.

Insurance renewal reminder

Use this template to introduce a feature to your (trial) customers using your SaaS platform. It&#39;s good practice to include a clear CTA to the feature and some links to potential help documents, such as a video tutorial or guide on your website.

Introducing SaaS feature

Welcome new customers to your community and make them part of your brand ambassadors with this email.

Join the community

You may use this bold looking template to promote a limited-time offer for a discount to your subscription service, app or SaaS product.

Limited discount offer

Use this template to communicate new feature releases, updates &amp; bug fixes to your SaaS platform. Easily communicate whether it&#39;s an update, release or bug with the HTML tags provided in the template.

New feature releases

This template can be used to nudge people to take a particular action such as calculating their insurance premium.

Nudge action insurance

Use this template to offer an onboarding / set-up call to your new trial users. This template is especially useful in combination with specific sales routing based on qualification criteria. Thereby, it&#39;s generally good practice to get your new users set-up correctly for them to achieve success and understand the value of your platform.

Onboarding call request

Use this template to promote your new or updates app and it&#39;s features. 

Promote new app features

Use this template to refer a friend to your companies services or product. You may link the button to your referral page or replace it with their unique referral link (using an Ortto custom field).

Refer-a-friend campaign

Use this template to guide users to your guides, knowledge base and more. It&#39;s generally good practice to share onboarding guides with new users.

Share onboarding guides

This email template is a simple message with a call-to-action button. It&#39;s great for SaaS onboarding or nudges to help support product activation.

Simple message with button

This simple personalized welcome email template allows you to send a message to customers from a person on your team while staying on brand. This template is great for SaaS marketing when you want to send personalized welcome, onboarding and update messages.

Simple personalized welcome

This email template has a simple design with a primary call to action. It can be used as a building block for an email template.

Simple with button

This template is designed to promote a mobile app launch and focuses on the concept of a smart home app. Modify this template to suit you app launch and demonstrate key features.

Smart app promotion

Use this template to remind users on a trial that it&#39;s almost ending and nudge them to subscribe to a paid plan or reach out if they need additional time or have questions regarding your software.

Trial expiration reminder

Use this webinar invite template to invite subscribers &amp; users to a webinar and highlight what they will be learning during this webinar.

Webinar invite

A template to help you promote and gather registrations for a webinar. 

Webinar registration

Use Welcome SaaS / App Onboarding Template to welcome new users to your app and nudge them to take actions to set-up their account. Getting customers to see the value of your app quickly is important, therefore you may use this template to highlight the 3 most important things for users to set-up to achieve success with your application.

Welcome SaaS onboarding

This email template helps you welcome new customers after they purchase a subscription or a product. It outlines steps for customers to gain maximum value from your service. This is a great template to start a welcome series.

Welcome new customer

This email template can be used to welcome new users to your app and get them to take action on important first items such as onboarding steps and downloading your mobile app

Welcome new users

Use this template to promote your health-focussed app such as Yoga or Fitness apps.

Top SaaS email templates

A collection of free email templates for SaaS. From welcoming new users to converting trials into paying subscribers.

Simple message

Email template

Nudge for action

Email template

Share useful content

Email template

Welcome new customers

Email template

Highlight insurance benefits

Email template

Recurring reminder

Email template

App annual subscription offer

Email template

Feature release

Email template

Insurance renewal reminder

Email template

Introducing SaaS feature

Email template

Join the community

Email template

Limited discount offer

Email template

New feature releases

Email template

Nudge action insurance

Email template

Onboarding call request

Email template

Promote new app features

Email template

Refer-a-friend campaign

Email template

Share onboarding guides

Email template

Simple message with button

Email template

Simple personalized welcome

Email template

Simple with button

Email template

Smart app promotion

Email template

Trial expiration reminder

Email template

Webinar invite

Email template

Webinar registration

Email template

Welcome SaaS onboarding

Email template

Welcome new customer

Email template

Welcome new users

Email template

Yoga health app

Email template

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