Discover expert insights, new ideas, and advice to level up your marketing strategy. 

Expert insights and resources on marketing strategy | Ortto

Marketing strategy resources

Marketing strategy

Insights and advice for marketers in startups

Startup marketing resources

Startup marketing

Supercharge your marketing with the automation by gaining knowledge and learning about strategies by reading our marketing automation blogs.

Expert insights and resources on marketing automation | Ortto

Marketing automation resources

Marketing automation 

Discover expert insights, new ideas, and advice on lifecycle marketing to level up your marketing strategy. 

Expert insights and resources on lifecycle marketing | Ortto

Lifecycle marketing resources

Lifecycle marketing

Discover expert insights, new ideas, and advice on marketing operations and level up your marketing strategy. 

Expert insights and resources on marketing operations | Ortto

Marketing operations resources

Marketing operations

Gain knowledge ideas, tips and tricks to market, generate revenue and acquire customers with our product led growth blogs. Learn more today.

Expert insights and resources for product-led growth marketers | Ortto

Product-led growth resources

Product-led growth

Discover expert insights, new ideas, and advice on retention marketing and level up your marketing strategy. 

Expert insights and resources for retention marketing | Ortto

Retention marketing resources

Retention

Discover expert insights, new ideas, and advice on omnichannel marketing and level up your marketing strategy. 

Expert insights and resources on omnichannel marketing | Ortto

Omnichannel marketing

Supporting your customer-facing teams with content

Omnichannel marketing resources

Discover expert insights, new ideas, and advice for content marketers and level up your content marketing strategy. 

Expert insights and resources for content marketers | Ortto

Content marketing resources

Content marketing

Discover expert insights, new ideas, and advice for email marketers and level up your email marketing strategy. 

Expert insights and resources for email marketers | Ortto

Email marketing resources

Email marketing

Learn how to create a personalized marketing strategy to grow your business and generate leads by reading our marketing personalization aritcles.

Expert insights and resources for marketing personalization | Ortto

Personalization resources

Personalization

Discover expert insights, new ideas, and advice on data and analytics for marketers and level up your marketing strategy. 

Expert insights and resources on data and analytics for marketers | Ortto

Marketing data and analytics resources

Data and analytics

Discover expert insights, new ideas, and advice for customer experience marketing and level up your marketing strategy. 

Expert insights and resources for customer experience marketing | Ortto

Customer experience marketing resources

Customer experience 

Discover expert insights, new ideas, and advice on AI and machine learning for marketers to level up your marketing strategy. 

Expert insights and resources on AI and machine learning for marketers | Ortto

AI and machine learning resources

AI and machine learning

In The Pulse's Mea Culpa series, marketing leaders share their biggest mistakes, and how these shaped their careers.

Mea culpa: Mistakes and lessons learned from marketing leaders

It was an ego problem (1)

Mea culpa series

Mea Culpa

Chloe Schneider

Head of Content @ Ortto

best live chat software 2024

Best live chat software for 2024

Unlock Your Potential: Dive into Ortto's Learning Hub

Learn | Ortto

Learn

If you’re adding live chat to your support offering for the first time or improving your current offering, you will want to spend some time vetting and selecting live chat software that meets your needs. 

Buyer's guide: Best live chat software for 2024

Travis Hazlewood

Head of Email Deliverability @ Ortto

email marketing calendar for 2024

Email marketing calendar template for 2024

Ortto’s head of email deliverability and head of content have collaborated to create an email marketing calendar and checklist template for 2024.

Prep work: Email marketing calendar and checklist template for 2024

Transactional emails

Ultimate guide to transactional emails

Vital sends: Ultimate guide to transactional emails

How to clean an email llist

How to clean an email list

When it comes to deliverability issues, cleaning up your email list is the most frequent advice experts give. But what does email list cleaning actually entail? Our Deliverability Expert explains. 

The clean up: What marketers get wrong about email list cleaning

Author Meagan Philpot

Meagan Philpot

Track more first-party data - Ortto 

How to build a first-party data strategy 

With the death of third-party cookies looming, collecting first-party data has never been so important. Refresh your strategy and collect more customer data with these tips. 

KPIs vs metrics

KPIs vs. metrics: Understanding the difference with examples

Dive deep into the distinction between KPIs and metrics with clear explanations and illustrative examples. Read more here.

marketing attribution models

Everything you need to know about attribution models

Deep Dives: Explore In-Depth Insights and Analysis at Ortto

Deep dives

Find out what marketing attribution models are, why they are so important to marketers, the most common types of attribution modeling, and how Ortto can help you with attribution at every stage of the customer journey. 

Marketing attribution models - Ortto 

Jacqui McCallum headshot

Contributor

Jacqui McCallum

mea culpa series

5 tips for leading a successful marketing team

Lisa Papli, reflects on how a big mistake early in her career reframed her approach to leadership. 

Types of marketing automation

Types of marketing automation and examples: An updated guide (2023) 

Learn about the different types of marketing automation, with examples to inspire your own digital marketing strategy. Boost your campaign efficiency now.

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