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Deep dives

SMS Marketing 101
Everything you need to know about SMS marketing for B2B

Incredible engagement rates, cost effectiveness and a fast delivery rate make SMS a must-have channel for any omnichannel marketing campaign. We’ll help you take a step in the right direction.

email deliverability
How to improve your email deliverability

Good email deliverability is about more than avoiding spam folders. It’s about creating engaging content that your audience wants and expects to receive.

Autonomous marketing
Autonomous marketing just makes sense. Here's why

We're just at the beginning for autonomous marketing, as AI gets smarter, automation will take on a whole new meaning. Find out what’s possible now, and how it will impact your marketing in the future.

Omnichannel vs. Multichannel Marketing
Why adopting an omnichannel marketing strategy will benefit your business

The debate around omnichannel vs. multichannel is one that many have weighed in on, but what exactly do the terms mean? And is one really better than the other? Let’s set the record straight.

Marketing Funnel Explained
Everything you need to know about the marketing funnel

It’s time to make sense of the marketing funnel. Guide your prospects through to conversion and on to advocacy in no time!

Marketing Trends for Small Business
7 small business marketing trends for 2022

Whether you need tips to make small business life easier, or you're looking to find the latest marketing trends for small businesses in 2022, this blog has you covered.

what is marketing automation
How to get started with marketing automation

Marketing automation is software that manages customer communications throughout the entire customer journey.

customer journey marketing
The ultimate guide to customer journey marketing

In this ultimate guide, we’ll look at what customer journey marketing is, how to use data in your customer journey marketing, types of customer journeys every business should establish, how to track results, and more.

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Mosaic
Mosaic

“We were looking for a solution that was really easy to use, didn’t require a tech team, and would have a robust integration with Salesforce so we could trigger sales communications in a smarter way. Nobody else out there has what Ortto has.

Mica Shtewi
Tech Manager