This week we released a highly-requested reporting update which will allow you to create reports based on any field in your CDP. This will allow you to get a snapshot of aggregate customer information, like the number of users in a specific plan type, in any given time period.
For any field with tracking switched on, you can also create reports measuring relative group sizes over time to track how groups that are important to you are growing or declining.
How can I use reports based on fields?
Reports can be based on any field in your CDP, giving you a high degree of flexibility to track any custom, system, or data source field in your account.
Learn from six use cases for fields our customers commonly track below.
1. Track users in any subscription tier
If you are a subscription-based business, you can now track how many users are on a specific plan on a particular day, week, or month, and compare this to the previous period when storing this information in a field.
For example, if your plan tiers are Gold, Silver, and Bronze, you can use a column chart to track the number of Gold subscribers over time or view how many people there are in each different subscription tier.
2. Track the total number of leads or users
If you have attributes on contacts to indicate their stage in the funnel, you can now track the number of contacts in each group. For example, you may have set up an attribute called Status where the value is MQL, SQL, Unqualified Lead, or Customer. You can now create a column chart that shows the number of contacts in each category over time.
3. Measure total spend across all contacts
To get a snapshot of the total spend across all your contacts, you can build a metric report using the field Total Spent. You can then choose to add filters if you want to see how much subscribers of a specific audience have spent, and select a timeframe.
4. Track engagement score over time
Create a report using your engagement field to measure how the number of users with a 5-star engagement score is changing over time. You can also add metrics for each score level to get a snapshot of activity and identify how engagement is changing.
5. See language preferences at a glance
If you’re using our multi-language feature, you can aggregate contacts by language preference to identify growing or declining groups. This will help you make better decisions about which languages to offer across your campaigns, website, product, or elsewhere.
6. Aggregate store preferences
If you have set up a store preference field, you can now create a pie chart report to get a snapshot of your most popular locations. This could help you identify future store locations, and show you which stores may need additional staff or support.
You can create reports using fields in your Ortto account now sign in or sign up to get started and, for more information, visit our help docs.
Audience filters are fundamental to success with Ortto. Understanding how to use them will set you free to execute targeted, personalized campaigns, create audiences for reporting, and effectively manage your customer data.
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