Automate a basic win-back/list-cleanup process by engaging with your audience at the most opportune points of the subscriber lifecycle while also removing from future sends those that refuse re-engagementBy default, this journey attempts to re-engage subscribers only up to a year of no engagement with your content and then will unsubscribe if they continue to not engage. This can be adjusted to your preferences but should not be set further out than 375 daysCustomize the content for each win-back attempt so that you are more likely to win-back your subscribers&#39; attention

Fading subscriber win-back/sunset

Automate a basic list cleanup process by providing subscribers with the opportunity to update preferences or be removed from future contactBy default, this journey attempts to re-engage/sunset subscribers only after a year of no engagement with your content. This can be adjusted to your preferences but should not be set further out than 365 daysPair this with a win-back Playbook that attempts to re-engage earlier before this last-ditch effort is needed

Re-engage/sunset journey

Need to warm up a new Custom IP for your account? Use this template to easily warm up the reputation for your new IPUsing copies of a single campaign, you can deliver to your target audience over a longer period of time and simultaneously warm up your new IP&#39;s reputationDisclaimer: This template is meant to only be used for one-off new-IP warmups

Custom IP warmup

Evaluate your audience&#39;s engagement-age to easily identify opportunities for re-engagement and list maintenanceEasily see where engagement falls off and use this tool to monitor and strategize improvements that close the gaps on engagement differencesPair it in a dashboard with duplicate reports using this template, each filtered on different major Campaigns/Playbooks/Journeys to delve deeper into the engagement funnel of eachPair it in a dashboard with some of our other pre-built reports to easily monitor your relationship with email recipients around the world.

Audience breakdown by engagement age

Want to test what day of the week your audience is most responsive? Use this template to do just thatTemplate splits audience into 6 pieces and attempts delivery Monday-Saturday to showcase which day of the week earns a better engagement response

Day of the week test

Need to transition your sending domain? Use this template to seamlessly continue sending to your audience your regular content while warming your new domainDo this by creating two campaigns for each day&#39;s send where the Yes side comes from the New Domain and the No side from the Old DomainDisclaimer: This template is meant to only be used for a one-off new-domain transition

Domain transition warmup

Easily understand the top reasons for failed deliveriesBounce reasons can be confusing so our Deliverability Team have built out this filtering report to more easily understand where opportunities for improvement can be more easily identified

Email bounce reasons

Evaluate your engagement-ratios to easily identify opportunities for growth and engagement in your email campaignsEasily see where engagement falls off and use this tool to monitor and strategize improvements that close the gaps on engagement differencesPair it in a dashboard with duplicate reports using this template, each filtered on different major Campaigns/Playbooks/Journeys to delve deeper into the engagement funnel of eachPair it in a dashboard with some of our other pre-built reports to easily monitor your relationship with email recipients around the world.

Email engagement funnel

Need to test your newsletter frequency? Use this template to get a better understanding of the frequency your audience engages with bestThreads are for first and second newsletter send, splitting them between once a week, once every two weeks, and once a month

Email frequency test

Proactively empower your subscribers to update their subscriber preferences Give back control to your subscribers for what content they are receiving so that they don&#39;t burn out as easilyGet in front of an unsubscribe or complaint before it happens by providing a preference update as subscribers start to disengage by pairing this with one of our Win-Back/Sunset Journey templates 

Email preference update

Use this template to help automate the process for rebuilding your sender reputation should an issue occurThis journey sunsets long-term unengaged subscribers, focuses sends on recently engaged subscribers, and ramps up traffic to the rest of the audience over time

Email reputation repair

Evaluate your emails&#39; weekly performance over timeEasily watch for trends and spikes in engagement to monitor and improve your email deliverabilityPair it in a dashboard with some of our other pre-built reports to easily monitor your relationship with email recipients around the world

Email summary by week

Easily identify the largest source of email-churn for your subscriber base by Campaign/Journey/PlaybookUnsubscribe rates trending &gt;1% are worth investigating for sources of customer-turnoff or friction with your organization&#39;s marketing strategiesPair it in a dashboard with some of our other pre-built reports to easily monitor your relationship with email recipients around the world.

Email-churn trends (by Campaign)

Protect your email sending reputation by being extra strategic concerning an email resendEach campaign has a particular name advising what should be changed for the campaign to help induce the missing engagement

Engagement based resend (EBR)

Create an opportunity to allow subscribers to give more details around their footer feedback Template provides a Preference Update email for subscribers who click that they are Angry in case they feel the content was unsolicited or no longer desiredTemplate also provides a gift/coupon as a reward for detailed feedback

Footer feedback followup

Keep a bird&#39;s eye view of your Delivered-vs-Sent rate for your global email traffic.Easily monitor trends for quick action to maintain healthy metrics.Pair it in a dashboard with some of our other pre-built reports to easily monitor your relationship with email recipients around the world.

Global delivery rate

Keep a bird&#39;s eye view of your Unsubscribed-vs-Delivered rate for your global email traffic.Set a healthy goal and easily monitor trends for quick action to maintain healthy metrics.Pair it in a dashboard with some of our other pre-built reports to easily monitor your relationship with email recipients around the world.

Global unsubscribe rate

Keep a bird&#39;s eye view of your Bounced-vs-Sent rate with subscribers at one of the largest global B2C mailbox providers.Set a healthy goal and easily monitor trends for these subscribers and their engagement with your email content.Pair it in a dashboard with some of our other pre or custom-built mailbox-provider reports to easily monitor your relationship with mailbox providers around the world.

Gmail bounce rate

Keep a bird&#39;s eye view of your Open-vs-Delivered rate with subscribers at one of the largest global B2C mailbox providers. Set a healthy goal and easily monitor trends for these subscribers and their engagement with your email content.Pair it in a dashboard with some of our other pre or custom-built mailbox-provider reports to easily monitor your relationship with mailbox providers around the world.

Gmail open rate metric

Easily break down your common email non-send reasons to understand common issues that can be corrected.

Invalid email reasons

Use this template to catch up on long-overdue list cleanup work without causing strong reputation issuesThis can also be left on to regularly re-engage and remove any persistently unengaged subscribers who could be hurting your reputation

List cleanup - soft rollout

Keep a bird&#39;s eye view of your Open-vs-Delivered rate with subscribers at one of the largest global B2C mailbox providers.Set a healthy goal and easily monitor trends for these subscribers and their engagement with your email content.Pair it in a dashboard with some of our other pre or custom-built mailbox-provider reports to easily monitor your relationship with mailbox providers around the world.

Microsoft open rate (Hotmail/Live/Outlook)

Transition from your old ESP to Ortto safely and securely by ramping up your traffic on Ortto over the course of your first weekCreate a single campaign and easily add copies of it to be delivered to different proportions of your audience over your first weekDisclaimer: This template is meant to only be used for new accounts transitioning to Ortto

New-to-Ortto email warmup

Easily monitor trends in bounces and deferrals to identify delivery issues earlier and fasterWatch for growth in deferrals to identify a possible reputation issueWatch for growth in bounces to identify an unexpected delivery issue

Non-delivery rates over time

Protect your email deliverability by utilizing other channels for communicating an important message to your subscribersTemplate resends via email to those who haven&#39;t opened the first email but have recently opened emails (&lt;90 days) and via SMS or Push if they haven&#39;t engaged recently at all

Omnichannel optimized resend

Keep a bird&#39;s eye view of your Open-vs-Delivered rate with subscribers not at the larger global-B2C mailbox providers.Set a healthy goal and easily monitor trends for these subscribers and their engagement with your email content.Pair it in a dashboard with some of our other pre or custom-built mailbox-provider reports to easily monitor your relationship with mailbox providers around the world.

Other MBPs open rate (Not Gmail/Yahoo/Microsoft)

Easily break down your common SMS delivery issues to understand ongoing bounce trends.

SMS bounce reason

The SMS campaign summary gives you a summary of key SMS metrics for each campaign.It includes summary metrics for:SMS receivedClick rateBounce rateUnsubscribe rate

SMS campaign summary

This SMS click rate metric makes a good addition to your dashboard. Track SMS click rate for all emails sent across Ortto over a given period. Set a goal and track progress.The report looks at click rate on a unique basis per SMS, which gives you click rate visibility between both single send campaigns, journeys and playbooks.

SMS click rate

Keep a bird&#39;s eye view of your Delivered-vs-Sent rate for your global SMS trafficEasily monitor trends for quick action to maintain healthy metricsPair it in a dashboard with some of our other pre-built reports to easily monitor your relationship with SMS recipients around the world

SMS delivery rate

Evaluate your engagement-ratios to easily identify opportunities for growth and engagement in your SMS campaignsEasily see where engagement falls off and use this tool to monitor and strategize improvements that close the gaps on engagement differencesPair it in a dashboard with some of our other pre-built reports to easily monitor your relationship with SMS recipients around the world

SMS engagement funnel

Easily break down your common SMS non-send reasons to understand common issues that can be corrected.

SMS invalid reason

Keep your list clean of phone numbers that regularly see delivery issues and can cause reputation issues if left to build up over timeBy default, this journey unsubscribes numbers that have bounced 3 times in 30 days and have not clicked or delivered a single message in that time framer, which can be adjusted to a softer metric if desiredCarriers can be especially sensitive to too much bad volume like this so this can be especially helpful to maintain strong SMS deliverability

SMS repeat bounce suppression

Keep your list clean of addresses that regularly see delivery issues and can cause reputation issues if left to build up over timeBy default, this journey unsubscribes addresses that have soft bounced 3 times in 30 days and have not opened a single mailing in that time frame either, which can be adjusted to a softer metric if desiredB2B mailbox providers can be especially sensitive to too much volume soft bouncing like this so this can be especially helpful to B2B-focused audiences

Soft bounce suppression

Keep a bird&#39;s eye view of your opt-out&#39;s and comparing them over time.Use this report to monitor for spikes and important trends that can help identify needed changes early.Pair it in a dashboard with some of our other pre-built reports to easily monitor your relationship with email recipients around the world.

Subscriber churn (opt-out over time)

Keep a bird&#39;s eye view of your opt-in&#39;s and opt-out&#39;s and comparing them over time.Use this report to monitor for spikes and important trends that can help identify needed changes early.Pair it in a dashboard with some of our other pre-built reports to easily monitor your relationship with email recipients around the world.

Travis HazlewoodTemplates

Travis is Head of Email Deliverability at Ortto

Try Ortto today