Keep a bird&#39;s eye view of your Click-vs-Delivered rate with subscribers at one of the largest global B2C mailbox providers.Set a healthy goal and easily monitor trends for these subscribers and their engagement with your email content.Pair it in a dashboard with some of our other pre or custom-built mailbox-provider reports to easily monitor your relationship with mailbox providers around the world.

Microsoft click rate

Keep a bird&#39;s eye view of your Open-vs-Delivered rate with subscribers at one of the largest global B2C mailbox providers.Set a healthy goal and easily monitor trends for these subscribers and their engagement with your email content.Pair it in a dashboard with some of our other pre or custom-built mailbox-provider reports to easily monitor your relationship with mailbox providers around the world.

Microsoft open rate (Hotmail/Live/Outlook)

Boost your reputation at Microsoft/Outlook by using this template to send to the recently engaged at Microsoft while sending normally for all other providers.*This templates is especially useful when experiencing reputation issues only at Microsoft addresses

Microsoft reputation boost

Transition from your old ESP to Ortto safely and securely by ramping up your traffic on Ortto over the course of your first weekCreate a single campaign and easily add copies of it to be delivered to different proportions of your audience over your first weekDisclaimer: This template is meant to only be used for new accounts transitioning to Ortto

New-to-Ortto email warmup

Easily monitor trends in bounces and deferrals to identify delivery issues earlier and fasterWatch for growth in deferrals to identify a possible reputation issueWatch for growth in bounces to identify an unexpected delivery issue

Non-delivery rates over time

Protect your email deliverability by utilizing other channels for communicating an important message to your subscribersTemplate resends via email to those who haven&#39;t opened the first email but have recently opened emails (&lt;90 days) and via SMS or Push if they haven&#39;t engaged recently at all

Omnichannel optimized resend

Easily understand your overall organic* open rate.*Due to the limitations for identifying machine opens versus human opes, organic here excludes all Apple MPP opens, which can include human opens but are not able to be separated due to how Apple MPP works.

Open rate (minus machine opens)

Keep a bird&#39;s eye view of your Bounced-vs-Sent rate with subscribers at a collection of smaller mailbox providers around the world.Set a healthy goal and easily monitor trends for these subscribers and their engagement with your email content.Pair it in a dashboard with some of our other pre or custom-built mailbox-provider reports to easily monitor your relationship with mailbox providers around the world.

Other MBPs bounce rate (Not Google/Yahoo/Microsoft)

Keep a bird&#39;s eye view of your Click-vs-Delivered rate with subscribers not at the larger global-B2C mailbox providers.Set a healthy goal and easily monitor trends for these subscribers and their engagement with your email content.Pair it in a dashboard with some of our other pre or custom-built mailbox-provider reports to easily monitor your relationship with mailbox providers around the world.

Other MBPs click rate (Not Google/Yahoo/Microsoft)

Keep a bird&#39;s eye view of your Open-vs-Delivered rate with subscribers not at the larger global-B2C mailbox providers.Set a healthy goal and easily monitor trends for these subscribers and their engagement with your email content.Pair it in a dashboard with some of our other pre or custom-built mailbox-provider reports to easily monitor your relationship with mailbox providers around the world.

Other MBPs open rate (Not Google/Yahoo/Microsoft)

Easily break down your common SMS delivery issues to understand ongoing bounce trends.

SMS bounce reason

The SMS campaign summary gives you a summary of key SMS metrics for each campaign.It includes summary metrics for:SMS receivedClick rateBounce rateUnsubscribe rate

SMS campaign summary

This SMS click rate metric makes a good addition to your dashboard. Track SMS click rate for all emails sent across Ortto over a given period. Set a goal and track progress.The report looks at click rate on a unique basis per SMS, which gives you click rate visibility between both single send campaigns, journeys and playbooks.

SMS click rate

Keep a bird&#39;s eye view of your Delivered-vs-Sent rate for your global SMS trafficEasily monitor trends for quick action to maintain healthy metricsPair it in a dashboard with some of our other pre-built reports to easily monitor your relationship with SMS recipients around the world

SMS delivery rate

Evaluate your engagement-ratios to easily identify opportunities for growth and engagement in your SMS campaignsEasily see where engagement falls off and use this tool to monitor and strategize improvements that close the gaps on engagement differencesPair it in a dashboard with some of our other pre-built reports to easily monitor your relationship with SMS recipients around the world

SMS engagement funnel

Easily break down your common SMS non-send reasons to understand common issues that can be corrected.

SMS invalid reason

Keep your list clean of phone numbers that regularly see delivery issues and can cause reputation issues if left to build up over timeBy default, this journey unsubscribes numbers that have bounced 3 times in 30 days and have not clicked or delivered a single message in that time framer, which can be adjusted to a softer metric if desiredCarriers can be especially sensitive to too much bad volume like this so this can be especially helpful to maintain strong SMS deliverability

SMS repeat bounce suppression

Keep your list clean of addresses that regularly see delivery issues and can cause reputation issues if left to build up over timeBy default, this journey unsubscribes addresses that have soft bounced 3 times in 30 days and have not opened a single mailing in that time frame either, which can be adjusted to a softer metric if desiredB2B mailbox providers can be especially sensitive to too much volume soft bouncing like this so this can be especially helpful to B2B-focused audiences

Soft bounce suppression

Understand the Mailbox Provider (MBP) ratio of your audience

Subscriber breakdown by MBP

Keep a bird&#39;s eye view of your opt-out&#39;s and comparing them over time.Use this report to monitor for spikes and important trends that can help identify needed changes early.Pair it in a dashboard with some of our other pre-built reports to easily monitor your relationship with email recipients around the world.

Subscriber churn (opt-out over time)

Keep a bird&#39;s eye view of your opt-in&#39;s and opt-out&#39;s and comparing them over time.Use this report to monitor for spikes and important trends that can help identify needed changes early.Pair it in a dashboard with some of our other pre-built reports to easily monitor your relationship with email recipients around the world.

Subscriber growth & churn

Keep a bird&#39;s eye view of your new-subscription trends and comparing them over time.Use this report to monitor for spikes and important trends that can help identify needed changes early.Pair it in a dashboard with some of our other pre-built reports to easily monitor your relationship with email recipients around the world.

Subscriber growth (opt-in over time)

Use this template to see which mailbox providers make up the majority of your audience

Top 10 mailbox providers

Quickly identify campaigns seeing the largest proportions of overall email-bounces for your accountPair this in a dashboard to investigate further into bounce types and bounce reasons to understand any delivery issues you encounter

Top email-bounce campaigns

Create a table to quickly evaluate the quality of your individual emails in order of success (Template defaults by Opens)Easily monitor the most important email metrics for each email on its own beyond its relationship with associated Journeys, Playbooks, etc.Easily see what type of approach/content works better for your Audience than others and easily monitor your adjustments over time

Top performing emails

Top performing transactional SMS

Top performing transactional emails

Transaction SMS delivery rate

Transaction email delivery rate

Transactional SMS click rate

Transactional SMS summary by week

Transactional email click rate

Transactional email open rate

Easily monitor your transactional email traffic volumes over time

Transactional email summary by week

Easily track your global email traffic&#39;s open and click rates over time.Monitor trends for quick action to maintain healthy metrics.Pair it in a dashboard with some of our other pre-built reports to easily monitor your relationship with email recipients around the world.

Trending open & click rate

Keep a bird&#39;s eye view of your Bounced-vs-Sent rate with subscribers at one of the largest global B2C mailbox providers.Set a healthy goal and easily monitor trends for these subscribers and their engagement with your email content.Pair it in a dashboard with some of our other pre or custom-built mailbox-provider reports to easily monitor your relationship with mailbox providers around the world.

Travis HazlewoodTemplates

Travis is Head of Email Deliverability at Ortto

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