Marketing analytics report templates

B2C email marketing templates

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Opened email

Machine vs human open ratio

A simple breakdown of how many email open activities are likely caused by humans versus security-server checks (machine opens).

A simple breakdown of how many email open activities are likely human* versus security-server checks (machine opens).

*Due to the limitations for identifying machine opens versus human opes, organic here excludes all Apple MPP opens, which can include human opens but are not able to be separated due to how Apple MPP works.

Machine vs human open ratio

Description

Travis Hazlewood

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