Did you know: 68% of consumers prefer to speak with brands in their native language, and 57% consider it a bias when brands don’t offer end-to-end multi-lingual experiences to their customers.
This is why Ortto now offers multi-language support for your email marketing, so that you can deliver a better customer experience.
The benefits of multi-language email marketing support
With multi-language support, you can take a more customer-centric approach to email marketing. Your emails are less likely to be ignored if your marketing is available in your customers’ local language. This means you will achieve higher open, click-through, and conversion rates. You can also reach a wider audience.
Also, with different rules and requirements for localization in each country, these new multi-language features make compliance easier.
When should I use multi-language support?
If your engagement rates are low and a significant proportion of your website subscribers have a language preference, it would be worthwhile using multi-language functionality in your email campaigns.
Please note: Multi-language support for email makes the perfect addition to your website that already has (external) multi-language capability. However, it may result in poor customer experience if only one channel provides a translation in the preferred language.
How to set up multi-language email marketing in Ortto
Ortto’s multi-language feature will ensure your marketing emails reach more people, are well-received, and foster greater brand trust. Sign up to Ortto for free today.