blog

I reviewed over 500 emails. Here is what I learned...

Outline

  • Introduction
  • 1. Send your emails from a real person
  • 2. Avoid common subject line mistakes 
  • 3. Stop writing like a marketer
  • 4. Have a single call-to-action
  • 5. Write compelling preview text
  • Benchmarks for open and click rates

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“We were looking for a solution that was really easy to use, didn’t require a tech team, and would have a robust integration with Salesforce so we could trigger sales communications in a smarter way. Nobody else out there has what Ortto has.

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