29 March 2022
SYDNEY, AUSTRALIA 24 March 2022: Autopilot, a unified customer data and automated marketing platform, announced today that it has completed a major rebranding effort in response to significant growth, expanding capabilities and alignment with its new vision. At the center of this rebrand is a new company name, Ortto, which will be rolled out through brand communications and across the platform.
Following the success of Autopilot Journeys, launched in 2015, and fueled by US $35M funding from Blackbird Ventures, Salesforce Ventures and Rembrandt Venture Partners, Co-Founders Michael and Chris Sharkey returned to Sydney from San Francisco in 2018 to focus on R&D of an all new product.
In 2021 they delivered a revolutionary new offering—a unified customer journey platform for online businesses. This new platform, underpinned by Artificial Intelligence, offers marketers a complete and accessible customer journey solution, bringing together Customer Data Platform (CDP), Customer Journeys, and Customer Journey Analytics in the one place.
“Over the past few years we’ve seen a seismic shift towards customer interactions being digital first. This shift has created huge demand for a disruptive solution like Ortto, that helps brands unify and understand their customer data, deliver personalization at scale with AI, and holistically understand their customer journey analytics." — Michael Sharkey, CEO and Co-Founder
Ortto combines what were once multiple, disconnected tools into an accessible platform which democratises the operationalisation of data—meeting the needs of brands in the digital landscape. Brands can now create personalised customer-centric journeys and experiences that are fueled by a customer data platform and enriched with predictive AI. AI used in this context will be the difference between businesses who flourish in a digital-first world vs those who get left behind. With a robust roadmap and over 11,000 customers in 190 countries, the company continues to see double digit month-on-month growth.
“In a world where our interactions are primarily online, connection has never been more important. That’s what Ortto strives to create —it’s at the heart of everything we do. Our team has worked incredibly hard to build a remarkable platform that seamlessly links and unifies the data and tools needed to make online business simpler, more powerful, and more profitable. And we are only just getting started.” - Michael Sharkey, CEO and Co-Founder
Chris Sharkey, CTO and Co-Founder continues, “Our platform gives customers a single source of truth for customer data, so we have built the platform using every modern, best-practice security technique available, including localized data centers. Additionally we wanted to support highly technical users, so it’s API first, our whole system is an API so why not let everyone access it as such? In short, anything Ortto can do, you can do via the API.”
Ortto engaged Christopher Doyle & Co. for the rebrand. “The Ortto name and identity better represent our long term vision for the platform. Our new design system embodies the spirit of connection—it’s a visual representation of the customer journey, of the connections that our platform makes for our customers, and the connections our customers make with theirs.” VP of Marketing Claire Brown shared, “Christopher Doyle & Co. understood what we were trying to achieve from day one. They have been true partners to us throughout this journey. I couldn’t be more thrilled with the result.”
Christopher Doyle adds, “Working with the team as they build their next chapter as Ortto has been brilliant. Both the product and the team behind it are truly remarkable. From working with Claire Brown on the strategy and positioning, to renaming and building the identity, we wanted to create a bold, flexible system that would reflect the energy and possibility of Ortto’s product. And empower their team to develop the brand as it continues to grow.”
Visit ortto.com to explore the new website and brand.
Ortto is the unified customer journey platform for online business. We allow our customers to unify and segment their data across the entire customer journey, automate processes, and harness powerful, data-driven audience insights to make growth and customer connection simple, effective and measurable. We exist to empower businesses to grow. We enable them to understand and make meaningful connections with their audiences at every step of the customer journey, creating easier, clearer, and more rewarding experiences.
Launched in 2015, Ortto has team members across Australia, Europe and the US. To date, the company has raised $35M in venture funding from backers including Blackbird, Rembrandt and Salesforce Ventures.