Introduction to activities in Ortto [video]

Activities are fundamental to your success in Ortto. They track user behaviors, such as clicking on emails, making purchases, or logging into your app, to give you data that helps you do things like segment your audience, create behavior-based marketing campaigns, and build detailed reports.

There are three types of activities: 

• Custom activities 

• System activities

• Data source activities 

Watch the video below to learn more about how system and data source activities and their attributes work, and how they can be used in the CDP to find the contact or audience you need, approach conversations with full context, and get a better understanding of the journey your leads and customers.

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