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This journey helps you convert users on a trial of your product into paying customers with a combination of emails and display retargeting. There are 9 possible emails a user will receive based on if they are inactive or active (we&#39;re using a custom product score for this template).The emails in the journey are as follows:Day 1: Welcome email with key setup stepDay 2: Webinar invite based on the user being &#34;inactive&#34; or &#34;active&#34;Day 4: Case study of successful customersDay 7: Account summary of progress so far based on being active/inactive. The inactive summary is focused on what success can look like for that user.Day 10: Account review based on active/inactive encouraging them to subscribe before their trial ends and offering an account review.Day 12: Expiry warning with progress bar encouraging them to subsribeDay 13: Expiry warning for next dayDay 14: Select a plan after expiryDay 16: Trial feedback on why they didn&#39;t buyThis journey also includes adding and removing users to a display retargeting audience in Google. This allows you to show display ads throughout the duration of the trial to remind them of your product and brand.We hope this helps you convert more customers on your SaaS trial.

14 day SaaS trial

This in-app welcome message helps you guide new users with a simple 3 step setup checklist.

Welcome and setup

Keeping customers up-to-date on the latest features helps them unlock more value from your product, ultimately increasing engagement and driving better retention. That’s why we’ve designed this customizable announcement email template that you can use to spread the word about new features.Our announcement email template is built around best practices for this type of email communication. A good feature announcement email will always include:What’s new - whether it’s a completely new product or service, or new features and additions to an existing one, let customers know upfront why they’re receiving this email.Why it&#39;s important - let customers know how new features solve problems relevant to them with messaging that’s clear, concise and to the point.How to use it - provide them with a guide for how to access or use new features, linking off to any supporting resources, especially useful if it is a technical product.Call to action - be as clear as possible when it comes to the next steps, whether clicking to buy or clicking to access additional information. If it’s relevant, adding an incentive can help compel customers to follow through on your call to action.Ortto’s announcement email template incorporates all of those key elements, allowing you to tailor your message based on what you are announcing and your target audience - after all, you know best what will make them open your email and click through for more information. All you need to do is create your free Ortto account, head to the template library and open our announcement email template. You can make any edits you’d like, and then press send.A customizable announcement email template isn’t all you’ll find in Ortto’s email template library. Browse email templates that build awareness, increase engagement and retention and drive conversions. The drag-and-drop functionality makes all our templates easy to use, no matter the level of technical expertise you have. Your Ortto account gives you access to a wide range of marketing templates - sign up and start creating today.

Feature announcement email template

This report shows you the total attributed revenue by campaign. It&#39;s based on the attribution model you selected in setup. To change the model navigate to Setup &gt;Attribution.  If you&#39;re a SaaS business you can set the attribution to display MRR or ARR. By default the setting is total revenue from the attribution value.This report helps you understand which campaigns drive revenue.

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