Report templates to help you get insight into campaign metrics, model attribution with cohorts and understand the customer journey with funnels.
Make building and creating reports much easier with Ortto’s marketing analytics templates. Choose from over 120 free and fully customizable templates in our library, covering a wide range of industries and supporting integrations with several different platforms.
Reports are a critical part of running effective marketing campaigns - it gathers together key campaign metrics and insights for analysis and provides you with the opportunity to review and pivot your campaigns as necessary. There is a huge range of reports that provide useful stats for marketing teams, but creating these reports from scratch can be time-consuming.
Our templates allow you to quickly build the reports you need, to understand how you’re performing against the specific goals of your campaign. Ortto’s library of free marketing analytics report templates saves you time. Rather than starting from scratch, use our templates to pull together the report you need, reviewing open rates, conversion rates, engagement, website user sessions and much more.
Our marketing analytics report templates can be used exactly as they are: just open one up, and you’re ready to go. They are also completely customizable, so you can add filters or break down your data as needed to create a more tailored report to help you review your performance.
Have a collection of reports you regularly review? As well as our marketing analytics report templates, you’ll marketing dashboard templates in our template library. Log into your free Ortto account, click your chosen template and start creating.
157 results

Subscriber churn (opt-out over time)
Report template
Email engagement funnel
Report template
Subscriber growth (opt-in over time)
Report template
Trending open & click rate
Report template
Top performing emails
Report template
Website and user sessions by day
Report template
Global unsubscribe rate
Report template
Global delivery rate
Report template
Reactions by campaign
Report template
Machine vs human click ratio
Report template
Machine vs human engagement table
Report template
Machine vs human opens over time
Report template
Human click rate
Report template
Machine vs human clicks over time
Report template
Human open rate
Report template
Machine vs human email summary by week
Report template
Yahoo bounce rate (Yahoo/AOL)
Report template
Gmail bounce rate
Report template
Email bounce reasons
Report template
Yahoo click rate (Yahoo/AOL)
Report template
Microsoft click rate
Report template
Google click rate
Report template
Subscriber breakdown by MBP
Report template
Machine click rate
Report template
Machine open rate
Report template
Audience breakdown by last open
Report template
Transactional SMS click rate
Report template
Transactional email open rate
Report template
Top performing transactional emails
Report template
Transactional SMS summary by week
Report template
Transaction email delivery rate
Report template
Transaction SMS delivery rate
Report template
Top performing transactional SMS
Report template
Transactional email click rate
Report template
Transactional email summary by week
Report template
NPS trend report
Report template

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