Keeping customers up-to-date on the latest features helps them unlock more value from your product, ultimately increasing engagement and driving better retention. That’s why we’ve designed this customizable announcement email template that you can use to spread the word about new features.Our announcement email template is built around best practices for this type of email communication. A good feature announcement email will always include:What’s new - whether it’s a completely new product or service, or new features and additions to an existing one, let customers know upfront why they’re receiving this email.Why it&#39;s important - let customers know how new features solve problems relevant to them with messaging that’s clear, concise and to the point.How to use it - provide them with a guide for how to access or use new features, linking off to any supporting resources, especially useful if it is a technical product.Call to action - be as clear as possible when it comes to the next steps, whether clicking to buy or clicking to access additional information. If it’s relevant, adding an incentive can help compel customers to follow through on your call to action.Ortto’s announcement email template incorporates all of those key elements, allowing you to tailor your message based on what you are announcing and your target audience - after all, you know best what will make them open your email and click through for more information. All you need to do is create your free Ortto account, head to the template library and open our announcement email template. You can make any edits you’d like, and then press send.A customizable announcement email template isn’t all you’ll find in Ortto’s email template library. Browse email templates that build awareness, increase engagement and retention and drive conversions. The drag-and-drop functionality makes all our templates easy to use, no matter the level of technical expertise you have. Your Ortto account gives you access to a wide range of marketing templates - sign up and start creating today.

Feature announcement email template

Keep users on a free trial coming back in to engage with your product throughout the duration of their trial.

14 day free trial engagement

Prompt users on a free trial to purchase a paid plan before their trial expires.

Free trial expiring

Send a push notification announcing a new feature, and linking to a blog post or announcement page.

Charlie WindschillTemplates

Director of Growth Marketing @ Ortto