Discover expert insights, new ideas, and advice for email marketers and level up your email marketing strategy. 

Expert insights and resources for email marketers | Ortto

Email marketing resources

Email marketing

Discover expert insights, new ideas, and advice on marketing operations and level up your marketing strategy. 

Expert insights and resources on marketing operations | Ortto

Marketing operations resources

Marketing operations

Discover expert insights, new ideas, and advice to level up your marketing strategy. 

Expert insights and resources on marketing strategy | Ortto

Marketing strategy resources

Marketing strategy

Insights and advice for marketers in startups

Startup marketing resources

Startup marketing

Learn how to create a personalized marketing strategy to grow your business and generate leads by reading our marketing personalization aritcles.

Expert insights and resources for marketing personalization | Ortto

Personalization resources

Personalization

Discover expert insights, new ideas, and advice on AI and machine learning for marketers to level up your marketing strategy. 

Expert insights and resources on AI and machine learning for marketers | Ortto

AI and machine learning resources

AI and machine learning

Discover expert insights, new ideas, and advice on data and analytics for marketers and level up your marketing strategy. 

Expert insights and resources on data and analytics for marketers | Ortto

Marketing data and analytics resources

Data and analytics

Supercharge your marketing with the automation by gaining knowledge and learning about strategies by reading our marketing automation blogs.

Expert insights and resources on marketing automation | Ortto

Marketing automation resources

Marketing automation 

Discover expert insights, new ideas, and advice on omnichannel marketing and level up your marketing strategy. 

Expert insights and resources on omnichannel marketing | Ortto

Omnichannel marketing

Supporting your customer-facing teams with content

Omnichannel marketing resources

Discover expert insights, new ideas, and advice for customer experience marketing and level up your marketing strategy. 

Expert insights and resources for customer experience marketing | Ortto

Customer experience marketing resources

Customer experience 

Discover expert insights, new ideas, and advice for content marketers and level up your content marketing strategy. 

Expert insights and resources for content marketers | Ortto

Content marketing resources

Content marketing

Discover expert insights, new ideas, and advice on lifecycle marketing to level up your marketing strategy. 

Expert insights and resources on lifecycle marketing | Ortto

Lifecycle marketing resources

Lifecycle marketing

Gain knowledge ideas, tips and tricks to market, generate revenue and acquire customers with our product led growth blogs. Learn more today.

Expert insights and resources for product-led growth marketers | Ortto

Product-led growth resources

Product-led growth

Discover expert insights, new ideas, and advice on retention marketing and level up your marketing strategy. 

Expert insights and resources for retention marketing | Ortto

Retention marketing resources

Retention

In The Pulse's Mea Culpa series, marketing leaders share their biggest mistakes, and how these shaped their careers.

Mea culpa: Mistakes and lessons learned from marketing leaders

It was an ego problem (1)

Mea culpa series

Mea Culpa

Chloe Schneider

Head of Content @ Ortto

Customer engagement score - with Ortto

5 ways to utilize customer engagement scores for growth

Unlock Your Potential: Dive into Ortto's Learning Hub

Learn | Ortto

Learn

Learn what a customer engagement score is, why it's powerful, and five ways you can use it to help grow your business. 

OG IMAGES FOR BLOGS (3)

Customer engagement score - Ortto

Ellie Wiseman

B2B customer journeys

3 customer journeys to create in Ortto today

Enhance B2B customer journeys with Ortto. Optimize the path to drive growth and satisfaction. Explore Ortto's guide for valuable insights.

Create B2B Customer Journeys - Insights from Ortto

Best customer data platform

10 best customer data platforms, plus features to look for

Looking for the best-fit customer data platform (CDP) for your business? We’ve rounded up the 10 best CDPs and provide a step-by-step guide for making the right purchasing decision.

best cdp - og image

Best customer data platform - Ortto 

Author Meagan Philpot

Meagan Philpot

SaaS Customer journey 

Everything you need to know about SaaS customer journey and 5 ways to improve it

In this article, we explore SaaS customer journey, its importance, the different stages and 5 ways you can improve customer journey mapping. Read now.

SaaS customer journey

The SaaS Customer Journey & 5 Ways to Improve It  | Ortto

Sidney O'Connell

what is a product qualified lead 

11 omnichannel marketing strategies you need to try

Discover expert insights, new ideas, and advice for ecommerce marketers and level up your marketing strategy. 

Expert insights and resources for ecommerce marketers | Ortto

Ecommerce marketing resources

Ecommerce marketing

Omnichannel marketing strategies run the world today and are the ones cashing the gold. Adopting an omnichannel marketing approach can help you drive lead generation. Try one of these 11 effective omnichannel marketing strategies to see the difference.

Omnichannel marketing strategies - Ortto

 What is Lead Nurturing

A five-step process for lead nurturing

Discover expert insights, new ideas, and advice for nonprofit marketers and level up your marketing strategy. 

Expert insights and resources for nonprofit marketers | Ortto

Nonprofit marketing

Lead nurturing best practices to drive higher conversion rates, improve your sales efficiency and build strong customer relationships with your new lead nurturing strategy. 

What is Lead Nurturing?

Lead nurturing best practices - Ortto 

 Customer experience statistics 

66 customer experience statistics you need to know

Ortto has compiled 66 customer experience statistics trending in 2022. Customer experience matters, especially in 2022! The relationship you foster with your customers should extend to every touchpoint they have with your brand.

 66 Customer experience statistics - Ortto 

Reduce Email Unsubscribe Rates

Top 5 reasons people unsubscribe from your mailing list

Reduce email unsubscribe rates and find out the most common reasons people unsubscribe to your email list, and proven solutions for bringing that all-important unsubscribe rate down. 

Reduce email unsubscribe eates

customer journey marketing

The ultimate guide to customer journey marketing

In this ultimate guide, we’ll look at what customer journey marketing is, how to use data in your customer journey marketing, types of customer journeys every business should establish, how to track results, and more. 

Try Ortto today