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How to get more zero-party data and leverage it for growth

What is zero-party data

Outline

  • Introduction
  • Why do businesses need a zero-party data strategy? 
  • How to get more zero-party data 
  • How to leverage zero-party data for growth 

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Author
Chloe Schneider
Chloe Schneider - 

Chloe Schneider is a content writer, strategist, and editor with over 14 years experience telling brand stories that get repeated at dinner parties. Her career started in editorial, but she quickly made the shift to branded content and integrated marketing, leading her to roles including Director of Branded Content at Mashable and VP, Brand and Integrated Marketing at mindbodygreen. Chloe prides herself on being a pragmatic creative who builds content strategies that are equal parts data-driven and intuitive.

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