Discover expert insights, new ideas, and advice for content marketers and level up your content marketing strategy. 

Expert insights and resources for content marketers | Ortto

Content marketing resources

Content marketing

Discover expert insights, new ideas, and advice on lifecycle marketing to level up your marketing strategy. 

Expert insights and resources on lifecycle marketing | Ortto

Lifecycle marketing resources

Lifecycle marketing

Discover expert insights, new ideas, and advice to level up your marketing strategy. 

Expert insights and resources on marketing strategy | Ortto

Marketing strategy resources

Marketing strategy

Discover expert insights, new ideas, and advice for email marketers and level up your email marketing strategy. 

Expert insights and resources for email marketers | Ortto

Email marketing resources

Email marketing

Discover expert insights, new ideas, and advice on omnichannel marketing and level up your marketing strategy. 

Expert insights and resources on omnichannel marketing | Ortto

Omnichannel marketing

Supporting your customer-facing teams with content

Omnichannel marketing resources

Supercharge your marketing with the automation by gaining knowledge and learning about strategies by reading our marketing automation blogs.

Expert insights and resources on marketing automation | Ortto

Marketing automation resources

Marketing automation 

Discover expert insights, new ideas, and advice on marketing operations and level up your marketing strategy. 

Expert insights and resources on marketing operations | Ortto

Marketing operations resources

Marketing operations

Learn how to create a personalized marketing strategy to grow your business and generate leads by reading our marketing personalization aritcles.

Expert insights and resources for marketing personalization | Ortto

Personalization resources

Personalization

Gain knowledge ideas, tips and tricks to market, generate revenue and acquire customers with our product led growth blogs. Learn more today.

Expert insights and resources for product-led growth marketers | Ortto

Product-led growth resources

Product-led growth

Insights and advice for marketers in startups

Startup marketing resources

Startup marketing

Discover expert insights, new ideas, and advice on data and analytics for marketers and level up your marketing strategy. 

Expert insights and resources on data and analytics for marketers | Ortto

Marketing data and analytics resources

Data and analytics

Discover expert insights, new ideas, and advice for customer experience marketing and level up your marketing strategy. 

Expert insights and resources for customer experience marketing | Ortto

Customer experience marketing resources

Customer experience 

Discover expert insights, new ideas, and advice on AI and machine learning for marketers to level up your marketing strategy. 

Expert insights and resources on AI and machine learning for marketers | Ortto

AI and machine learning resources

AI and machine learning

Discover expert insights, new ideas, and advice on retention marketing and level up your marketing strategy. 

Expert insights and resources for retention marketing | Ortto

Retention marketing resources

Retention

In The Pulse's Mea Culpa series, marketing leaders share their biggest mistakes, and how these shaped their careers.

Mea culpa: Mistakes and lessons learned from marketing leaders

It was an ego problem (1)

Mea culpa series

Mea Culpa

Carina Rampelt headshot

Contributor

Carina Rampelt

“A good friend told me on a backpacking adventure, ‘fail to plan, plan to chafe. Growth and backpacking aren’t so different—the best outcome starts with the simplest of planning.” - Kiley Sheehy, Marketing Operations Consultant

Kiley Sheehy, Marketing Operations Consultant, quote

Data reporting in a downturn: A marketer's toolkit for demonstrating marketing ROI

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Learn | Ortto

Learn

Learn how to navigate data reporting in a downturn and prove the value of your marketing efforts. Discover how to choose a specific metric, set up a collaborative marketing dashboard, and utilize data to demonstrate your marketing ROI. 

Data Reporting in a Downturn: Key Metrics to Prove Marketing Effectiveness | Ortto

Andrea Warmington

Senior Content Strategist @ Ortto

Tom Mitchell quote

"You're only as good as your data": A Lifecyle Operations Manager on building an inbound marketing function from scratch

Discover the secrets to building a successful lifecycle operations strategy with insights from a MarkOps expert. Learn how to optimize your marketing and sales efforts with effective segmentation, personalization, and data management.

Building an Effective Lifecycle Operations Strategy: Lessons from a MarkOps Expert

Martin Gontovnikas on the Grow With It podcast.

Martin Gontovnikas

HyperGrowth Partners’ Martin Gontovnikas on the importance of optimizing for the right metrics and trusting your gut

Are you optimizing for the right metrics? HyperGrowth Partners’ Martin Gontovnikas discusses why focusing on the wrong KPI could hurt your bottom line. Learn how to link every KPI to revenue or customer retention.

Optimizing for the right metrics and trusting your gut | Ortto

Chloe Schneider

Head of Content @ Ortto

Dorian Kendal blog

Netlify's Dorian Kendal on his three essential principles for data-driven marketing success

Want to prove the impact of your marketing insights and drive growth? Dorian Kendal discusses the benefits of a data team embedded in your strategy and avoid the costly consequences of inaccurate data.

Nish Grow With It blog - overcoming analysis paralysis

Overcoming analysis paralysis: Nimbus co-founder Nish Ithayakumar on driving impact with data

Are you struggling to put your company's data to work? Read on to find out why and how to build trust in data. Learn how a data quarterback can help your team drive impact and make data-driven decisions.

Nimbus co-founder Nish Ithayakumar on driving business impact with data

Ben Lewinsky joins Mike and Jesus on the latest episode of Grow With It to talk about leveraging intent data.

Grow With It - Ben Lewinsky

"Be relevant": Culture Amp's Ben Lewinsky on leveraging intent data to drive better outcomes

Ben shares how he tackled the challenge of measuring buyer intent across a multi-product offering. Learn how to navigate lead scoring in a multi-product world, and uncover unique data points to help you sell and market to your target audience better.

Culture Amp's Ben Lewinsky on leveraging intent data to drive better outcomes - Ortto

This blog was written in collaboration by the Ortto team.

Team Ortto author photo

Team Ortto

Sean Whitney discusses operationalizing data to build Figma's sales function on the Grow With It podcast.

Grow With It podcast: Sean Whitney

Sean Whitney on operationalizing data to build Figma’s sales function

Identifying and structuring the right data to educate a sales team, product team, and growth team is something Sean Whitney, Principal at Craft Ventures, knows all about. Sean managed the corporate operating model and ARR reporting at Figma.

How to overcome lead quality issues

How to overcome lead quality problems

If you have a flood of leads, but none of them are converting, you’re not alone. These strategies can help you overcome lead quality problems to bring better-fit leads into the funnel.  

lead qualification

How to overcome lead quality problems  

Ellie Wiseman

SaaS security checklist

SaaS security checklist: What to ask your vendor before you buy

SaaS providers hold a lot of your business’s sensitive customer data, so it’s crucial that data is protected. Here’s the security and privacy considerations to note.

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