Looking for a Braze alternative? Here are 9 marketing automation platforms to try now

Ellie Wiseman

· Nov 11, 2022

AI and machine learning

Omnichannel marketing

If you’re reading this, you’re likely doing your research to find a marketing automation platform. Braze is known for having a lot of features and being highly customizable, but whether you’re curious to learn about the other types of features and functionalities on offer, or you’re seriously browsing alternate vendors, you’ve come to the right place. Read on for our round up of the best Braze alternatives to check out today.

1. Ortto

Known for: Combining the CDP, customer journey, and customer journey analytics, allowing businesses to build their growth engine in one unified platform.

Ortto unifies your data sources to unlock a single view of the customer journey, and allows you to craft personalized, omnichannel marketing messages at speed. With Ortto, you can build custom activities that can be used to enter customers into journeys and target them with personalized, omnichannel marketing messages.

Building journeys across email, SMS and in-app messaging is incredibly simple and intuitive and, with templates available for common goals like onboarding users and generating feedback, many high-performing journeys can be built in minutes.

Learn more about how the two compare and get a side-by-side feature comparison in our Braze vs. Ortto snapshot.

Key features:

Visual journey builder
No-code integrations
SMS marketing
In-app messaging
AI for email and SMS
Mobile optimized
Marketing lead database
Lead scoring and grading
Single customer view
Smart segmentation
Facebook, Google and Twitter ads audience syncing
Marketing automation templates
Lead nurturing
Online behavior tracking
Custom APIs and integrations
Known and anonymous visitor tracking
Impressive dashboards and reporting

2. Customer.io

Known for: Being an intuitive, visual campaign building experience.

Customer.io is a customer engagement platform where marketers can build automated messaging campaigns. Using behavioral data, marketers can send personalized emails, SMS, in-app messages, and push notifications. Customer.io is built for scale.

Top features:

Custom tracking domain
Sender reputation management
Multiple domains
Preset template availability
Email segmentation
Tracking and reporting
Enterprise scalability
Event tracking API

3. Iterable

Known for: Being a good fit for B2C marketers building all types of marketing campaigns across all messaging channels (email, web, mobile push notifications, SMS).

Iterable is a customer activation platform that helps brands craft individualized and dynamic communications at scale. With Iterable, marketers can create, optimize, and measure every interaction that occurs during the customer journey.

Top features:

Building and personalizing emails
Automated email responses
Dynamic content
A/B testing
Mobile optimized
Lead nurturing
Segmentation
Online behavior tracking
Basic reporting functionality

4. Emarsys

Known for: Driving customer engagement through omnichannel strategies.

Emarsys is a SAP company that aligns business’ desired outcomes with omnichannel customer engagement strategies to accelerate time-to-value and deliver one-to-one customer experiences to produce measurable results.

Top features:

Building and personalizing emails
Sending outbound emails
Dynamic content
A/B testing
Mobile optimized
Marketing lead database
Data quality management
Segmentation
Online behavior tracking
Basic reporting

5. Hubspot Marketing Hub

Known for: Offering all the bells and whistles.

Hubspot Marketing Hub is part of the Hubspot CRM platform, enabling brands to house marketing tools and data in one place to better personalize customer experiences.

Top features:

Building and personalizing emails
Automated email responses
Dynamic content
Mobile optimized
Lead nurturing
Segmentation
Online behavior tracking
Automated alerts and tasks
Basic reporting

6. MoEngage

Known for: Being an insights-led customer engagement platform.

MoEngage enables marketers to create hyper-personalized customer interactions at scale across multiple messaging formats, e.g. email, SMS, in-app messaging, mobile push, on-site messaging, app inbox, Facebook Audiences, and more. MoEngage uses AI to analyze and optimize communication with different audiences across the customer lifecycle.

Top features:

Campaign analysis
Push notifications
Audience segmentation
Scheduling
Triggered notifications
Campaign performance
Audience insights
A/B testing
Personalization

7. OneSignal

Known for: Facilitating mobile-centric customer engagement.

OneSignal is a mobile-centric customer engagement tool that enables omnichannel messaging so that marketers can improve the customer journey. OneSignal supports email, push notifications, in-app messaging, and SMS. It provides open API, personalization and analytics tools to help businesses enhance customer connections.

Top features:

Push notifications
Scheduling
Triggered notifications
Audience segmentation
Retargeting
A/B testing
Personalization
Audience insights
Campaign performance analytics
Rich notifications

8. Bloomreach

Known for: Offering a suite of products that drive commerce growth.

Bloomreach offers a suite of products that together drive personalization and growth. These products are Discover, Content, and Engagement, which includes the CDP and marketing automation solutions. Bloomreach harnesses AI to help businesses enhance digital commerce experiences to boost conversion.

Top features:

Building and personalizing emails
Sending outbound emails
Dynamic content
A/B testing
Mobile optimized
Marketing lead database
Data quality management
Segmentation
Online behavior tracking
Basic reporting

9. Insider

Known for: Enabling enterprise marketers to provide individualized, cross-channel experiences.

Insider facilitates marketers to connect customer data across systems and channels (e.g. website, mobile app, email, SMS, messaging apps, ads, etc.), forecast customer behavior through AI-enabled technology, and provide individualized customer experiences.

Top features: