Discover expert insights, new ideas, and advice to level up your marketing strategy. 

Expert insights and resources on marketing strategy | Ortto

Marketing strategy resources

Marketing strategy

Gain knowledge ideas, tips and tricks to market, generate revenue and acquire customers with our product led growth blogs. Learn more today.

Expert insights and resources for product-led growth marketers | Ortto

Product-led growth resources

Product-led growth

Discover expert insights, new ideas, and advice on lifecycle marketing to level up your marketing strategy. 

Expert insights and resources on lifecycle marketing | Ortto

Lifecycle marketing resources

Lifecycle marketing

Discover expert insights, new ideas, and advice on retention marketing and level up your marketing strategy. 

Expert insights and resources for retention marketing | Ortto

Retention marketing resources

Retention

Discover expert insights, new ideas, and advice on marketing operations and level up your marketing strategy. 

Expert insights and resources on marketing operations | Ortto

Marketing operations resources

Marketing operations

Discover expert insights, new ideas, and advice on omnichannel marketing and level up your marketing strategy. 

Expert insights and resources on omnichannel marketing | Ortto

Omnichannel marketing

Supporting your customer-facing teams with content

Omnichannel marketing resources

Supercharge your marketing with the automation by gaining knowledge and learning about strategies by reading our marketing automation blogs.

Expert insights and resources on marketing automation | Ortto

Marketing automation resources

Marketing automation 

Insights and advice for marketers in startups

Startup marketing resources

Startup marketing

Discover expert insights, new ideas, and advice for content marketers and level up your content marketing strategy. 

Expert insights and resources for content marketers | Ortto

Content marketing resources

Content marketing

Discover expert insights, new ideas, and advice for email marketers and level up your email marketing strategy. 

Expert insights and resources for email marketers | Ortto

Email marketing resources

Email marketing

Learn how to create a personalized marketing strategy to grow your business and generate leads by reading our marketing personalization aritcles.

Expert insights and resources for marketing personalization | Ortto

Personalization resources

Personalization

Discover expert insights, new ideas, and advice on data and analytics for marketers and level up your marketing strategy. 

Expert insights and resources on data and analytics for marketers | Ortto

Marketing data and analytics resources

Data and analytics

Discover expert insights, new ideas, and advice for customer experience marketing and level up your marketing strategy. 

Expert insights and resources for customer experience marketing | Ortto

Customer experience marketing resources

Customer experience 

Discover expert insights, new ideas, and advice on AI and machine learning for marketers to level up your marketing strategy. 

Expert insights and resources on AI and machine learning for marketers | Ortto

AI and machine learning resources

AI and machine learning

In The Pulse's Mea Culpa series, marketing leaders share their biggest mistakes, and how these shaped their careers.

Mea culpa: Mistakes and lessons learned from marketing leaders

It was an ego problem (1)

Mea culpa series

Mea Culpa

Sidney O'Connell

copywriting for marketing

21 copywriting tips to drive conversions

Unlock Your Potential: Dive into Ortto's Learning Hub

Learn | Ortto

Learn

Discover expert insights, new ideas, and advice for nonprofit marketers and level up your marketing strategy. 

Expert insights and resources for nonprofit marketers | Ortto

Nonprofit marketing

Discover expert insights, new ideas, and advice for ecommerce marketers and level up your marketing strategy. 

Expert insights and resources for ecommerce marketers | Ortto

Ecommerce marketing resources

Ecommerce marketing

Copywriting is a crucial ingredient in good digital marketing, but so many get it wrong. Master the art of copywriting with these 21 tips and tricks – with examples.

copywriting for marketing OG

Copywriting for digital marketing - Ortto 

Exit intent popup examples

21 exit-intent popup examples, plus how to create your own

Exit intent popup examples that convert. Tired of window shoppers? A well-timed exit-intent pop-up with a compelling message or offer can help keep users on site and convert them into customers. 

exit intent pop up examples og

Exit intent popup examples - Ortto 

Autonomous marketing 

Autonomous marketing just makes sense. Here's why

Deep Dives: Explore In-Depth Insights and Analysis at Ortto

Deep dives

The industry is set to change with autonomous marketing and AI becoming more prevalent. Don’t get left behind, it’s time to educate yourself.

Autonomous marketing

Autonomous Marketing with Ortto: Maximize Results

omnichannel marketing strategies 

11 omnichannel marketing strategies you need to try

Omnichannel marketing strategies run the world today and are the ones cashing the gold. Adopting an omnichannel marketing approach can help you drive lead generation. Try one of these 11 effective omnichannel marketing strategies to see the difference.

omnichannel marketing strategies OG

Omnichannel marketing strategies - Ortto

How to measure customer satisfaction

How to implement, measure and use net promoter scores

Looking for net promoter score best practices? How to measure customer satisfaction? Explore what the Net Promoter Score (NPS) is, how it is measured, best practice guidelines for implementation, how to automate NPS, and more. 

Net promoter score best practices - Ortto 

Customer lifetime value formula

5 ways to increase customer lifetime value

Customer lifetime value formula isn't always the easiest metric to implement. Here's how to measure CLV, and 5 ways to increase customer lifetime value.

How to calculate customer lifetime value

Customer lifetime value formula - Ortto 

youtube ads strategy

6 YouTube advertising ideas for ecommerce brands

Learn about how users have grown on YouTube and we reveal 6 marketing strategies for e-com businesses to improve their visibility.

6 YouTube Advertising Strategies for Ecommerce Brands | Ortto

increase open email rate

Five proven tips to increase email open rates

Five proven tips to increase email open rate. From subject lines to email content, find out how other online businesses have increased their open rates long-term.  

Increase email open rate

5 Proven Tips to Increase Email Open Rates | Ortto

 What is Lead Nurturing

A five-step process for lead nurturing

Lead nurturing best practices to drive higher conversion rates, improve your sales efficiency and build strong customer relationships with your new lead nurturing strategy. 

Sidney O'Connell

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